Internet Marketing Tips, Suggestions, & Ramblings

[Infographic] Google’s Ranking Factors.

Google’s 200 Ranking Factors

You’ve heard of Google, right? It’s that thing of when you do a search online and you really only use one method to search and that method is usually just to Google something. Yeah, that Google. Well, did you know that over a billion people use Google search each month. And the total of these billion people search Google 114 billion times? You read that right. 114 billion search… A MONTH. There’s only 61,269 pizzerias in the United States. (Not sure of the comparison, but that billion figure is amazing, right?)

At any rate, given that Google is the preferred search engine, owning almost 70% of the search engine market share, it leaves us in the Internet Marketing world needing to know how we can rank at the top of these searches. And that means understanding exactly what Google is looking for. Google hasn’t exactly made this an easy feat either, what with the search engine changing things constantly, updating algorithms, penalizing sites, etc.

While Google ranking factors have never publicly listed all of the factors they take into account, there are about 200 to 600 ranking factors they say they use for search rankings. Instead of listing these 200 Google ranking factors and risk boring you to death, we turn to the creative folks at Single Grain and Backlinko, who put together one of the most extensive iconographic we have ever seen.

You might want to print this out and hang it somewhere handy so you can refer to it over and over. Because, let’s face it, you’re probably going to have to.

Google Ranking Factors1

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.