HumanResources.Pro
A full campaign restructure built around qualified lead intent and clean conversion tracking.
2x lead volumeIn the first quarter after the PPC rebuildRead the case study →
If paid search is not producing qualified leads or purchases at a profitable ROAS, you are funding the platform’s learning cycle instead of your growth. SEO Inc. turns paid clicks into measurable customers with an AI-assisted audit, a prioritized action plan and hands-on management judged by conversion rate and ROAS.
Google Ads AI-Powered Performance CertifiedRequest a strategy review
Share your website and we will start with the right growth questions.
Businesses do not hire a PPC agency for clicks. They hire one to generate revenue. If any of these are happening, performance is leaking:
PPC management should be judged by outcomes, not opinions or dashboard scores.
| What we do not do | What we do instead |
|---|---|
| Chase Optimization Score as a KPI | Manage to cost per conversion and ROAS |
| Blindly apply platform recommendations | Test each change against your goals |
| Inflate spend to manufacture progress | Scale only what is already profitable |
| Hide behind CTR and impressions | Report conversions, value and ROAS |
A disciplined, tested system designed to improve conversion performance quickly, not a 90-day science project.
We confirm your conversion actions are tracked correctly: leads, calls, purchases and revenue.
Our proprietary audit analyzes search terms, intent, campaigns, assets, audiences, devices, geos, schedules and bidding behavior.
You get a ranked list of what to cut, what to rebuild, what to scale and why.
Once we have access, changes go live quickly. Waiting weeks to start optimizing is not acceptable.
Weekly optimization focused on conversion performance and protecting ROAS, with clear reporting.
This is not generic maintenance. It is performance management tied to measurable business outcomes, with no extra charge for core channels like Shopping and remarketing.
Campaigns structured around intent for control, clarity and scale.
Ongoing keyword research and development matched to buyer intent.
Search-term governance, negative keywords, exclusions and targeting discipline.
Responsive search ads aligned to intent and objections, then tested and iterated.
Smart Bidding with guardrails that control cost per conversion while scaling winners.
Message match, conversion rate consultation and less friction on the page.
Validated tracking for forms, calls, purchases and revenue.
Cost per lead or return on ad spend, whichever defines your profit.
How competitors bid, message and position in your auctions.
Location-based ads and bid adjustments for the markets you serve.
Product data in Merchant Center kept clean and competitive.
Regular meetings, detailed monthly reports and answers within 24 hours.
One PPC team for search, shopping, social and remarketing, so structure, bidding and creative stay aligned across every platform.
Intent-led campaign structure, keyword development, responsive search ads with tested assets and Smart Bidding with clear targets. We work to improve Quality Score, which supports better ad positions and lower cost per click.
Merchant Center feed management, product segmentation and Performance Max campaigns with the guardrails, exclusions and reporting automation needs. See Google Shopping management.
Search and shopping campaigns on Bing and partner networks, reaching additional searchers with the same intent, usually with structure imported and then tuned separately. See Bing Ads management.
Facebook and Instagram campaigns planned alongside search so audiences, offers and tracking stay consistent. See Facebook advertising.
Audience lists and remarketing campaigns that bring back visitors who did not convert the first time. See PPC remarketing.
New in 2026, our proprietary AI engine reviews every part of a paid search account to flag wasteful spend, and helps our team write and test ad copy informed by GEO and LLM research. People review every change before it goes live.
Web design and development are not part of standard PPC management, but we review landing pages, recommend changes and can scope landing page design and conversion rate optimization into your contract.
Already running campaigns with another team or in-house? Our audit identifies wasted spend, tracking gaps and structural issues, with a prioritized fix list.
Paid search is managed like a profit center, with transparency built in from day one.
Your ad accounts, campaigns and data stay yours, whoever manages them.
Plain-language reports that explain what changed, why and what Google and Microsoft automation is doing.
Simple, flexible agreements that let you scale campaigns as your business grows.
Campaigns are monitored daily and weekly and adjusted as markets change.
Weekly updates, weekly or monthly meetings and answers to questions within 24 hours.
Team members bring at least five years of hands-on paid search experience, and we are a Google Partner.
This program is built for ecommerce, lead generation and local advertisers that are ready to move fast and manage PPC like a profit center. We start by understanding your goals, account history and seasonal trends, then set monthly goals and strategy that evolve with your business.
Not sure your account is ready? A PPC audit is a good first step. Contact us to talk it through.
| Requirement | Detail |
|---|---|
| Account access | Immediate, with no drawn-out transition |
| Implementation | Expected within 24–72 hours |
| Recommended spend | $10,000 a month minimum, ideally $15,000 or more |
| Tracking | Conversions validated before scaling |
| Communication | Weekly or monthly meetings with your PPC manager |
Client experience across business verticals. Follow the case-study links for the full context.
A full campaign restructure built around qualified lead intent and clean conversion tracking.
Database redevelopment and ongoing search work that supported category leadership.
Combined SEO and PPC management, expanded into a full direct-to-consumer digital transformation.
Results belong to each client’s own campaign and measurement period. Also see Chicago Loop Dentistry PPC and all case studies.
HumanResources.Pro: restructured campaigns, intent-matched search terms and validated conversion tracking turned paid search into a dependable lead source. Read the case study.
Straight answers to the questions advertisers ask before choosing a PPC agency.
Strategy and account architecture, keyword analysis, ad creation and testing, bidding and budget management, negative keywords, landing page consultation, conversion and call tracking, Shopping feed management, competitive analysis, geotargeting and monthly reporting with a dedicated PPC manager.
Google Ads, including search, Shopping and Performance Max, plus Microsoft Advertising, Facebook and Instagram ads and remarketing campaigns.
After we have access and have validated conversion tracking, we expect to implement the first prioritized changes within 24 to 72 hours, then optimize weekly.
For this program we recommend at least $10,000 a month in ad spend, ideally $15,000 or more, so there is enough data to optimize toward conversions and ROAS.
Yes. Your accounts, campaigns, ads and data remain yours regardless of who manages them.
No. We keep agreements simple and flexible so you can scale campaigns up or down as your business changes.
Not blindly. We review platform recommendations against your goals and manage to cost per conversion and ROAS rather than Optimization Score.
Standard PPC management includes landing page review and conversion recommendations. Landing page design and development can be added to your contract when needed.
Yes. SEO Inc. is a Google Partner, and our paid search specialists bring at least five years of hands-on experience.
Tell us about your accounts and goals. We will review tracking, spend and structure, then recommend the changes most likely to move conversion rate and ROAS. Prefer to talk? Call 877.736.0006.
SEO Inc Strategy Review
Let’s talk about better results.
If you're ready to grow your business, we’re ready to be your partner.
Helping businesses grow through search since 1997.
By submitting, you agree that SEO Inc may contact you about your request. Privacy Policy
