With digital marketing shifting its focus toward users instead of search engines, social media optimization (SMM) has increased. Lengthy, keyword-rich copy is still a great way to get seen by search engines, but SMM is the new frontier for connecting with customers.
We were recently named one of the Best SMM Companies of 2023. And maybe it’s just that Thanksgiving is within our sight, but we’re feeling extra grateful for receiving this award. So we’d like to share some of our top SMM strategies with you!
Whether you want to enhance your campaigns or clients, here’s what it takes to have an award-winning SMO strategy.
Our Award-Winning SEM Methodology
Social media is excellent at distilling BIG ideas into tiny text. We recently talked a lot about the importance of headlines in getting people to click, and these tips apply to social media optimization. Users won’t pay attention to more than a handful of words on social sites like Facebook and Twitter. You’ve got to make every word count to grab their attention.
Our proven SEM methodology involves crafting social posts to attract the client’s target audience. A specific set of principles guides our team to success, and we’ve listed them here for your convenience:
Be consistent in schedule and tone. Once you start gaining a good number of followers who you regularly engage with, they’ll expect to hear from you on that same regular basis. You have to learn when your audience is the most active and then be sure to post every day at that time. It would be best to be consistent, whether once a week or every day, including weekends. Schedule your posts if you must, but don’t deviate from your schedule. With time, you’ll find that keeping consistent will be easy—and your success will show with increased engagement.
Play to the company’s strengths. Not every company should use social media in the same way. Some companies are naturally more visually friendly than others, meaning they can use sites like Instagram and Pinterest better than others. Although Twitter has a notorious expectation for witty banter between brand and followers, that style of user engagement may not match up with your company. It can take some effort to identify what customers expect from your social channel, but once you do, you’ll strengthen your brand, leading to a considerable advantage over your competitors.
Have an end goal. What is the purpose of your social endeavors? Why are you spending any effort on social media at all? It’s easy to assume that you need to be on social, but you’ll just be wasting time without proper direction. Having a clear, definable goal for every online action would be best. Whether to attract users to your landing page or get them to share your post, you need to keep that goal in mind with every post, every status update, and every Tweet you make. However, if users aren’t behaving as you want them to (not clicking, not sharing, etc.), it’s time to take a step back, figure out what you’re doing wrong, and fix it. From there, you can justify your efforts and know it’s making a real difference.
Become the Best SEM Company
It’s time—you have all the tools and strategies you need to become the best SEM company. With enough experience, you can hone them to near-perfect execution.
Thank you to PromotionWorld and FindBestSEO for choosing us as one of the month’s best SMM companies. With one month to go until the end of 2016, we’ll see what kind of successes December has in store. In the spirit of the holidays, we feel we’ll be in a sharing mood again.