Accelerated Mobile Pages are coming this month. AMP will be crucial in providing the web with faster load times, meaning better user experiences for everyone.
Google just had a Hangout that included a 15-minute breakdown all about AMP. They’ve also sent suggestions through Search Console to hop on board before AMP officially launches.
To prepare you for the wave of accelerated mobile pages, we’ve outlined everything you need to know about AMP. And yes—that includes figuring out if you need it.
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What is AMP?
As stated earlier, AMP stands for “accelerated mobile pages.” First announced in October 2015, AMP is an open-source project aimed at loading mobile web pages load more quickly. Google has supported the project, and it will appear on Twitter, Pinterest, Linkedin, and WordPress.
Google states several reasons for backing the AMP project:
- Unsatisfactory web performance
It’s a fact: 50% of users are searching on mobile. Now combine that with how 40% of users abandon a site if it takes longer than 3 seconds to load. “Unsatisfactory?” Yeah, that’s a nice word for it. Google’s end goal is to have users find what they’re looking for each time they perform a search query. And Google doesn’t want anything to get that goal’s way. So if the very structure of a website is preventing a successful search, Google will support a movement that seeks to solve that.
- Expensive data plans
Google wants the web accessible to everyone. Yes, everyone. But internet access can be costly, especially in some countries. AMP’s faster load times will help get even the slowest internet connection results.
- Suboptimal ad behaviors
Ads have a lot of value for websites. They generate revenue for sites like blogs that otherwise don’t sell anything. But the common use of ad blockers and the lack of uniformity in how ads are presented to users stifle these sites. AMP will offer webmasters a better ad platform to make the web a legitimate business place for all types of sites.
- Proprietary social media environments (apps)
“There’s an app for that.” There’s an app for just about everything. Google says they want AMP to help make the web a “more compelling place,” To do that, there needs to be a reason for users to choose the web browser over the various apps available.
3 Reasons to Get Excited About Accelerated Mobile Pages
It’s streamlined. AMP “prioritizes content.” Look at AMP in action—most quality content is delivered nearly instantly. Ads are loaded with lower priority to make sure users get the answers they’re looking for first—not hit with a bunch of ads upon clicking. Try it out on your phone here.
It could make you money. Ads are on just about every website we visit. Although AMP ads will be deprioritized compared to content, these ads will be faster, resizable, and support every device imaginable. These ads won’t detract from the user experience but will instead do what they’re supposed to—offer users targeted products or services. For this alone, it’s worth it for businesses of all sizes to get AMPed.
The AMP Project nicely breaks down the ad possibilities: “the ability to traffic ads with ad servers of your choice, support for multiple demand sources and formats (including native ads), full control over ads placements, and viewability measurement.”
It could provide a ranking boost. Google is backing this project. And they are likely to reward sites that go with it too. All the signs suggest a slight ranking boost may come with AMP. So if you haven’t found a reason to be excited about AMP yet, here it is.
Prepare to Get AMPed
More resources about the Google AMP project will be rolling out in the coming days. We should see Google accelerated mobile pages later this month if it’s on target as planned.
This primer should be a good starting point for figuring out when—not if—you should get AMPed.