Keep an approved source of information
Maintain current offers, product details, brand guidance and answers to recurring customer questions. Give the people writing posts a way to confirm a claim before it is published.
SEO Inc. / Social media since 1997
Social Media Management
SEO Inc. plans, publishes and measures social media for brands of all sizes, so you can engage customers without carrying the daily workload. Choose strategic consulting or hands-on management, with a dedicated social media manager and reporting tied to your business goals.
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Request a strategy review
Share your website and we will start with the right growth questions.
29 yrsHelping brands build an online presence since 1997, across search and social.
4.7Average rating on Clutch, from 34 client reviews.
Google PartnerCertified Google Ads management for paid search clients.
4US offices: Nashville, Carlsbad (San Diego), New York City and Houston.
Our social media approach
Social media strategies built for results
Social media can be enormously valuable when it is used correctly. That starts with knowing your industry, choosing the right platforms and speaking to your audience in a voice that is clearly yours.
Audit and research
Your social media manager audits your current profiles, researches competitors and identifies which platforms fit your industry and goals.
Strategy and brand voice
We build a social media strategy and a brand voice that speaks to your target audience, ready for our team and yours to implement together.
Management and reporting
We publish, engage and monitor performance, then report on the metrics that show whether social is moving your business forward.
Deliverables
What our social media management services include
Once the strategy is set, we propose management options based on what the audit found, so you only pay for what moves your goals.
Profile setup
New or refreshed profiles with consistent branding, details and links on every network.
Monitoring and engagement
Replies, comments and conversations handled promptly in your brand voice.
Scheduling and distribution
Posts planned and published at the right times for each platform.
Content calendar creation
An editorial calendar aligned with business and campaign goals.
Content suggestions and curation
Original ideas plus curated content your followers will want to share.
Reporting and analytics
Analytics tracking with insights and recommendations for continuous improvement.
Account optimization
Bios, links, categories and settings tuned for discovery and security.
Brand identity and reputation
A consistent identity and a plan for protecting your reputation.
Ways to work with us
Social media consulting or hands-on management
Every business needs a different level of support. Our consulting service gives you expert guidance and recommendations based on a close analysis of your audience, industry trends and competitors. Our hands-on packages add content creation, community engagement, analytics monitoring and performance tracking, with our team publishing for you.
Either way, we collaborate closely with your team to understand your business and position your brand well within each social network.
Not sure where to start? We can help you define your industry position, goals and objectives first. The more engaged your audience becomes, the faster social activity turns into traffic, leads and conversions, so we revisit the plan as results come in and shift effort toward the platforms and post types that perform.
Team management and account security are part of managed packages, so access stays controlled as people change roles.
| Included | Consulting | Managed |
|---|---|---|
| Social media audit | Yes | Yes |
| Strategy and brand voice | Yes | Yes |
| Content calendar | Guidance | Built and run by us |
| Publishing and scheduling | Your team | Our team |
| Community engagement | Your team | Our team |
| Reporting | Periodic reviews | Ongoing reports |
Platforms and campaigns Facebook
Instagram
LinkedIn
The social networks we manage
Being on every network is not enough. You need to know how to work each one to its full potential, and which ones your customers actually use.
Community building, page management, posts, events and groups, with content tailored to the audiences that still gather there.
Visual storytelling through posts, Stories and Reels, with images of your products, people and customers that invite sharing.
Company page management and thought leadership for B2B brands, recruiting and professional audiences.
YouTube
Channel optimization, video planning and descriptions that help videos get found in YouTube and Google search.
X (formerly Twitter) and Pinterest
Real-time updates and conversation on X, and evergreen, search-driven discovery on Pinterest for visual products.
Google Business Profile
Posts, photos and updates on your Google Business Profile so local customers see current information. See local SEO services.
Social media optimization and brand expansion
From setup to integration with your website and apps, we build a solid social foundation and extend your brand into new communities.
Contests, sweepstakes and campaigns
Platform-compliant contests, sweepstakes and campaigns designed to help your message spread quickly.
Social media advertising
Paid campaigns that reach your audience where they spend time online. See Facebook advertising services.
Planning
How we build your social media content calendar
A content calendar plans posts in advance around business and campaign goals, so your social media manager can track progress and keep every channel on schedule.
Define the audience
Build a persona for each market segment and influencer group: their role, why they seek you out and where they engage.
Break content into shares
Turn each article or blog post into a series of posts, each targeted to a specific segment or group.
Make it shareable
Pair posts with compelling images and video of your facilities, staff, products and customers.
Publish and measure
Schedule, engage, track results and feed what works back into next month’s calendar.
Social, search and AI
How social media supports search visibility
We recommend running social media management alongside SEO and content amplification. Social activity is not a direct ranking factor, but it helps the right people find, trust and share your content.
Amplify your content
Sharing articles and guides on social puts them in front of people who may cite and link to them.
Build brand trust
Active, responsive profiles build brand trust and loyalty, and support audience acquisition and retention.
Keep your brand consistent
Matching names, details and messaging across networks helps people and AI tools describe your business accurately.
Pair social with our SEO services and content development for the strongest results.
Social media management that takes the daily workload off your team.
A dedicated social media manager: SEO Inc. has helped brands of every size build their online presence since 1997, and holds a 4.7 rating on Clutch from 34 client reviews. See our case studies.
Related services
Pair social media with the right channel
A social calendar needs an approval and response plan
Publishing regularly is only part of managing a brand’s social presence. The team also needs approved information, a reliable review path and clear ownership of conversations that need attention.
Assign review responsibility
Decide who approves everyday content and who reviews sensitive or specialist topics. Agree on a workable feedback schedule so unfinished decisions do not leave the calendar stalled.
Plan the response to customer questions
Define when the social team can answer directly and when a message needs customer service, sales or another specialist. Track recurring questions that should also be addressed on the website.
The publishing plan should make the workload visible: what is ready, what needs input and who owns the next action. Review reporting with those operational responsibilities in mind.
Social and search together
Why an SEO company runs better social campaigns
SEO Inc. has offered social media marketing since the early days of social networks, alongside 29 years of search work. Running both together means one audience plan and one set of numbers.
Shared keyword & topic research
The questions people type into Google are the same ones they ask in comments. We use search data to plan social topics, and social engagement to spot new content ideas for your site.
Social signals for AI answers
AI answer engines summarize brands from many sources. Active, consistent social profiles linked from your site through Organization schema sameAs help search engines and AI tools connect your accounts to your company.
Social posts in search
Instagram began allowing public posts from professional accounts to be indexed by search engines on July 10, 2025, which makes captions, alt text and keywords on social posts part of search visibility.
Traffic that converts
Every campaign uses tagged links so GA4 can attribute sessions, leads and sales to the right platform and post. That is how we decide where the next dollar goes. See SEO services.
Choose a useful customer response for each content idea
An effective social marketing plan gives every post a purpose. Some content explains an unfamiliar service, some helps a customer compare options and some makes a practical next step easier.
Explain a decision
Turn a recurring customer question into a useful explanation. Address the conditions, choices and limitations that matter to the person considering the offer. Use language the audience already understands.
Show evidence with context
Use approved examples, product demonstrations or expert commentary to support the message. Explain what the example demonstrates and retain the context that prevents a single result from being read as a promise.
Offer a relevant next step
Match the destination to the content: a detailed resource, a service explanation or a conversation with the right team. Check the mobile experience and give the customer a clear reason to continue.
Evaluate content against its intended response. Useful questions, relevant visits and qualified inquiries can explain more than a combined engagement total without context.
The service
Social media optimization: make profiles a useful starting point
SMO is the groundwork under every social campaign: complete, consistent profiles, searchable content and a website that makes sharing easy.
Profile creation & setup
We create Facebook, Instagram, LinkedIn, X, YouTube and other profiles for your business, with consistent names, logos, categories, contact details and website links.
Optimizing existing pages
Already have profiles? We rewrite bios with the terms customers search, fix categories and links, and unify every profile with your website and blog so content flows between them.
Social SEO for posts
Keywords in captions, descriptive alt text, relevant hashtags and searchable video titles help posts surface in platform search and in Google.
Website sharing setup
Open Graph and X card tags, share buttons and clean preview images make every page easy to share and look right when it is.
Connecting social to your blog
Our blog writing service carries your brand voice, uses schema and FAQ sections, and gives your social channels a steady supply of content worth sharing.
Why it pays off
Benefits of social media optimization
Even businesses that already rank well in search gain from social traffic, and satisfied customers on social become your brand ambassadors.
Expanded reach
Optimized profiles and shareable content reach people across platforms who may never have searched for you, and bring them back to your website.
More traffic and leads
Tagged links and clear calls to action turn social visits into measurable sessions, leads and sales in GA4.
Sharing and link opportunities
Content that is easy to share gets seen by writers, bloggers and journalists, which creates natural link and mention opportunities. See link building.
Recognition by search and AI
Google’s Organization structured data supports a sameAs property listing your official profiles. Linked, consistent profiles help search engines and AI answer engines connect your accounts to one company.
Reputation protection
Complete, active profiles rank for your brand name and give customers an official place to ask questions. See online reputation management.
Social media optimization FAQ
Straight answers to the questions businesses ask about social media optimization.
What is social media optimization (SMO)?
SMO is the work of setting up social profiles, posts and your website so your brand is easy to find, share and recognize. It covers profile creation and branding, keyword-rich bios and captions, alt text, Open Graph tags, share buttons, tagged links and Organization schema sameAs links to your official profiles.
How is social media optimization different from social media marketing?
SMO builds the foundation: profiles, keywords, technical tags and connections to your website. Social media marketing is the ongoing strategy, content, community management and advertising that runs on that foundation.
Does social media optimization help SEO?
Yes, in several ways. Branded profiles often rank for your company name, social visits lead to brand searches and links, and Instagram began allowing public posts from professional accounts to be indexed by search engines on July 10, 2025.
How does SMO help with AI search and AI Overviews?
Google rolled out AI Overviews to all US users in May 2024, and AI assistants summarize companies from sources across the web. Consistent profiles linked to your site with Organization structured data sameAs help search engines and AI tools connect those profiles to your business.
Which social networks do you optimize?
Facebook, Instagram, LinkedIn, X (renamed from Twitter in July 2023), YouTube and Pinterest, plus your Google Business Profile, chosen by where your customers spend time.
Can you create our social media profiles?
Yes. We create and brand Facebook, Instagram, LinkedIn, X and other profiles for your business, or optimize existing ones and unify them with your website and blog so sharing is easy.
What website changes are part of SMO?
Open Graph and X card tags so shared links show the right title and image, share buttons on key pages, UTM-tagged profile links so GA4 attributes social traffic, and Organization schema listing your official profiles.
Who does social media optimization at SEO Inc.?
Our social team works alongside the SEO specialists who run search programs at SEO Inc., an agency in search since 1997 and a Google Partner, serving businesses through a coordinated national team.
San Diego social media marketing and management
For a San Diego business, the first decision is whether your team needs a campaign plan, specialist guidance or ongoing account management. We review your audience, approval process and capacity to respond before recommending the scope.
Local reach should reflect the customers you can actually serve. A business working with customers in Carlsbad or La Jolla may need different scheduling and coverage details from a brand selling nationally. We connect social content with the appropriate website destination and measure the inquiries or purchases that follow.
Explore our San Diego SEO services when search visibility is part of the same customer journey.
Two ways to work with us
Consulting or fully managed social media
Some San Diego teams have the people but need a plan. Others need us to run everything. Both start with the same audit and strategy, and you can move between them as you grow.
| Included | Consulting | Managed |
|---|---|---|
| Social media audit | Yes | Yes |
| Strategy and brand voice | Yes | Yes |
| Content calendar | Guidance | Built and run by us |
| Publishing | Your team | SEO Inc. |
| Community engagement | Your team | SEO Inc. |
| Reporting | Periodic reviews | Ongoing reports |
Audit and research
We review your current profiles, posting frequency and timing, engagement by post type, audience fit by platform and what local competitors are doing, then pick the platforms worth your time.
Strategy and brand voice
A written strategy and voice guide for your audience, so every post sounds like your business whether we write it or your team does.
Content calendar
We break your services, offers and stories into shareable posts, then schedule them around San Diego seasons, events and your sales cycle.
Community management
Managed clients get monitoring and responses to comments and messages, with response time tracked as part of the audit.
Paid social and contests
Facebook and Instagram campaigns and platform-compliant contests and sweepstakes. See Facebook advertising.
Account security
Managed packages include team access management and account security, so a former employee never holds the keys to your brand.
Reporting that matters
Reports focus on business metrics such as profile clicks, website visits, leads and sales, alongside reach and engagement.
Social media management FAQ
Straight answers to the questions businesses ask before hiring a social media management company.
What is social media management?
Social media management is creating, curating, scheduling and analyzing content for a business or person so that social activity supports specific goals, such as traffic, leads, brand trust, audience growth and revenue.
How do your social media management services work?
Your dedicated social media manager starts with an audit of your current platforms and competitors. We then build a personalized strategy that our team and yours can implement together, and propose management options based on what we find.
What do your social media services include?
Scheduling, editorial calendar planning, monitoring and engagement, content curation, analytics tracking and reporting, account optimization, team management, account security and boosting of content.
Which social networks do you work with?
Facebook, Instagram, LinkedIn, YouTube, X (formerly Twitter), Pinterest and Google Business Profile, plus integrations with other networks and apps where they fit your audience.
What is a social media content calendar?
A content calendar plans social posts in advance around your business and campaign goals. It keeps publishing consistent and lets your social media manager track progress throughout a campaign.
Why hire a social media management company?
Running social profiles well takes daily time and specialist knowledge. A management company handles content, scheduling, engagement and reporting so your team can focus on the business, with a dedicated manager accountable for results.
Does social media help SEO?
Social activity is not a direct ranking factor, but it amplifies content, builds brand trust and can lead to links and mentions. That is why we recommend running social media alongside SEO and content work.
Can you run contests and paid social campaigns?
Yes. We plan platform-compliant contests and sweepstakes, and we manage paid social advertising to reach your audience where they spend time online.
Ready to grow your social presence?
Tell us about your brand and goals. We will review your current profiles and competitors, then recommend the platforms and management level that fit. Prefer to talk? Call 877.736.0006.
Social media marketing: connect content to a customer decision
We build a customized social media strategy for your business, then run it with you: content, community, campaigns and the numbers that show what is working.
Strategy & planning
Audience research, platform selection, competitor analysis and goals tied to business results. Your strategy defines what you post, where, how often and how success will be measured.
Content creation & scheduling
Posts, graphics, short video concepts and captions in your brand voice, scheduled on a content calendar and published at the times each platform’s audience is active.
Community management
Replies to comments and messages, conversation monitoring and engagement with the people who mention you, so followers become advocates.
Social media advertising
Targeted paid campaigns on Meta, LinkedIn and other platforms, built around the same audiences and offers as your organic plan. See Facebook advertising services.
Reputation & crisis management
Monitoring, response plans and escalation paths for negative posts or reviews, connected to our online reputation management service.
Influencer partnerships
Identifying creators whose audiences match yours, planning collaborations and making sure sponsored posts carry the disclosures platforms and the FTC require.
Analytics & reporting
Likes, shares, comments, click-through rates, follower growth and, most important, website sessions and conversions from social in GA4.