Social Media Campaign: Strategy for Success

Social Media Campaign and Social Media Strategy

Most companies understand that in order to achieve success with social media marketing effectively, you need a strategy; that is what a social media campaign is all about. But before we jump into the elements of a social marketing campaign, let us tell you exactly what it is.

What is a Social Media Campaign?

Definition – A Social Media Campaign (SMC) is an organized strategic plan utilized to accomplish a social marketing goal or objective through the use of social networks, blogs, and other interactive media.

Types of Social Media Campaigns

Let's start by understanding the difference between a campaign and the larger social media strategy and tactics used to implement the campaign or strategy. A company's larger social media strategy may incorporate multiple campaigns ranging from campaigns designed to grow the social communities for that brand to engagement campaigns designed to build customer loyalty or sell products. Some social media campaigns may be designed to accomplish more than one objective. Here are a few of the types of campaigns that SEO Inc. implements for our clients:

Community Building - Once your company has established profiles on the top social networks, it is time to build up that audience. We accomplish this partially through social media optimization and other promotional strategies to your existing customer base; however, we also can do this even more rapidly by creating campaigns to stimulate the growth of your communities and gain new followers.

Branding - Includes any campaign designed to expose your company or brand to a new audience. This may be accomplished through viral strategies, optimization of your social media presence to encourage sharing of your company’s news, or through social media advertising.

Engagement - Social media campaigns in which the goal is to engage an established audience which may build on loyalty or promote new products or services. This type of campaign is designed to increase sales through social media marketing tactics. SEO Inc. has created a dozen of social media viral campaigns for clients including contests, sweepstakes, and more. 

Feedback & Testing - Social media offers a reliable source of users of your products or services and social networks are a great place to test new ideas on these brand evangelists.

Process to Create a Social Media Campaign

SEO Inc. has a custom approach to the implementation of a social media strategy and campaign. No matter what level of expertise you have, SEO Inc. always has something to offer. Here are the steps involved in running a social media campaign with SEO Inc.

  • Determine goals
  • Brainstorm ideas
  • Determine which social networks will be used
  • Create the assets to be used in the campaign
  • Implement the campaign assets
  • Launch the campaign
  • Promote the campaign
  • Measure & adjust (if needed)

Social media offers countless possibilities for brands. The experts at SEO Inc. are here to help you accomplish your objectives, build a community and establish yourself as an online leader in your industry. Learn more about our social media agency's phased approach by requesting a consultation.