OK, I am going to tell you a little secret… Come a little closer… Pss, you should embed YouTube videos on your blog. I promise it will help your SEO. I am going to tell you why and how you need to do this, but remember, you heard it from your friends at SEO Inc.
First, YouTube is now the second largest search engine in the world with over 2 billion searches per day. So of course you want to have an optimized YouTube presence. By that, I mean you want to have a well branded YouTube channel with optimized videos. Videos can be optimized for branded or non-branded terms, make sure you have a strategy there. But what happens when people are searching for video-like content off of YouTube in Google Video search or just in the Google search engine?
People Search for Videos Off YouTube
Face it; people don’t always take the time to go to YouTube to search for videos, right? Also, when they do go to YouTube to find your video, it adds an extra step for the user to eventually end up at your site. For example, if someone searches for a video on How to Update Fans on Facebook and they go to YouTube and watch our video, we need to hope that they click the link to visit our site after. Now on the other hand, if I embed this video on my site and optimized the page for How to Update Fans on Facebook, I have just created a new page on my site that the visitor can reach directly without having to stop by YouTube.
Google Loves Rich Media
On another note, Google loves rich media. They love photos, videos, audio, etc. Now of course this content needs to be optimized to be found properly, but if you can take this rich media content and add it to your site in a SEO friendly way, you are sure to increase traffic and the authority of your site.
Create New Pages and Increase YouTube SEO
Creating YouTube videos and embedding them on your site helps you build new pages, lets you to add rich media, and allows you to get more video views. But that is not all, adding videos to your site also helps those same videos rank better in YouTube video search! Yeah, it’s true. In case you didn’t know, these are the factors for getting videos to rank in YouTube video search.
Well optimized titles, descriptions and tags
Unique information in video optimization
The amount of embeds the video has
The amount of positive ratings
The amount of views and comments
The amount of video responses
As you can see, one of the most prominent items is embeds.
You can’t go wrong with embedding YouTube video on your site or blog. Make sure you take advantage of this simple strategy. It will bring great new media to your site, and if done properly, improve your SEO.