Search engine optimization demands a keyword assignment. Let me tell you why.
The SEO keyword assignment helps you determine the goals of the campaign. Without goals, how can you measure success? First, you need to determine the scope of the project, i.e. how many pages will you be optimizing for search? Following that, you need to attribute specific keywords to each of those pages. Once you know how many pages you will be optimizing, and what the keywords are that you would like to get those pages ranked for, you can then start search engine optimization.
Provide a Theme for Pages
Although adding keywords to pages for SEO may feel forced at times, you are really doing your website, the search engines and the overall online world justice. You are making it easier for search engines and subsequently, users, to find a piece of content that has been created specifically surrounding that keyword. For example, say you are a light bulb store. Here is an example keyword assignment for your 60 watt light bulb page.
Now choosing these keywords takes a tremendous amount of strategy and thought. For instance, each of these keywords has low search count. While that is the case, they are fairly niche and refined, which gives you a better chance to rank. This is, however, assumedly, an interior page of your website, so you understand that this is a niche page. With this in mind you can optimize the category leading into this page for broader term. Then, refine your cross linking in the product level pages to support that broad term the category is optimized for.
By engaging in SEO you are adding a clear theme to the page. Users will appreciate this because they will find the page when searching for 60 watt light bulbs, and will, hopefully, be presented with light bulbs when they hit the page so that they can buy them, or at least find a physical location where they can purchase them.
The Final word on Keywords for SEOYou need a keyword assignment for SEO and you need to clearly define which pages you would like to get ranked for what. Make you sure you determine this first, and do you due diligence to ensure that your keyword strategy matches your business objectives before you begin any type of optimization. Because in SEO, and most other situations in life, nothing is worse that working backwards when you could have taken a little more time and done it right the first time.