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Why Online Video Can NOT be Ignored by your Business

With all the hype surrounding Facebook people often forget about YouTube. A recent report by comScore suggests this is the wrong thing to do. In this post we will cover important points from this recent comScore study and show you why YouTube is not a social media site to be ignored.

According to comScore, Google Sites, driven primarily by video viewing at, ranked as the top online video content property in October with 161 million unique viewers and reached a record high of 20.9 billion videos viewed.  Not surprisingly ranked second with 59.8 million viewers.

YouTube LogoThe site with the third largest views was VEVO, coming in at 57 million. Following closely behind Microsoft Sites received 49.1 million and Viacom Digital had 48.2 million. More than 42 billion videos were viewed during the month, with the average viewer watching a record 21.1 hours. Google Sites demonstrated the highest engagement with 7.1 hours per viewer.

The advertising data revealed in the comScore report showed that Hulu has a thing for its paying customers. Americans viewed 7.5 billion video ads in October and with a total ad impression delivery of 1.3 billion Hulu delivered more ad impressions than any other video network. Tremor Video ranked second overall as they delivered 1 billion ad impressions for the first time. BrightRoll Video Network ranked third with 756 million, followed by Specific Media with 512 million and CBS Interactive with 415 million. Hulu delivered the highest frequency of video ads to its viewers with an average of 46.5.

So what can we learn from this data? Well, it is clear that the user interest in online video is growing. We can expect this trend to continue as the world population gains increasing access to web browsing tool. With smart phone sales on the rise and overall adoption of internet video accessible products it becomes clear that these video sites offer an opportunity.

Small business owners often find video and the idea of broadcasting on the web in general to be daunting. As with most things, it can be hard to take that first step and put yourself out there. While that is the case, the benefit is clear. By creating a video that represents your business, despite the production quality, you will gain more exposure for you company online. Simply create a video, upload it, optimize it and watch as your views grow over time. With 20.9 billion video views on YouTube now a month and many other highly trafficked video sites right next store, you can’t afford to miss this opportunity.

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