Internet Marketing Tips, Suggestions, & Ramblings

Why Google Changes Title Tags in Search Results

Have you ever done a search in Google for a keyword that you rank for only to discover that Google is displaying a different title tag than what you implemented? Well, we have done this, often. Probably because we are a seo company, nonetheless, we demanded answers as to why Google was manipulating our titles when we take so much time to perfect them. Recently, Google came out and explained why they change titles in search results.

“We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages.” – Google

Google Changing Page Titles in Search Results
Google Changing Page Titles in Search Results

So Google is yet again taking it upon them to decide what is best for our websites, nothing new here. But why would Google do something like this? According to Google, their testing has shown that these specific query title results are more relevant to these searches. Google says that they substantially improve click through rates for the search results and this helps both searchers and the webmaster.

Increasing search to content relevancy and click through rates is not Google’s only motivation for making this alteration. In some cases Google will generate page titles for web pages that have not specified a title or have a non-descriptive title. Furthermore, it is common that Google will generate a page title when duplicate titles exist on the site.

Hopefully this post has given you a little more insight into why Google changes the title of webpages in search results. We know it is not the most exciting topic in the world but in search engine optimization, social media marketing and just Internet marketing in general; it’s good to be in the know.

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About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.