Internet Marketing Tips, Suggestions, & Ramblings

What is YouTube Creative Commons?

Looking to get wider distribution for your YouTube videos? Well Creative Commons is one way to do it, but there are some things you need to keep in mind.

What is Creative Commons?
First, what is Creative Commons? Creative Commons is video licensing option that can be selected within the YouTube interface. By choosing to allow Creative Commons you are giving eveyone on YouTube permission to use your YouTube video content. They can use your content to create new videos. They can choose to only use a portion of your video or use the whole thing and they can manipulate your video in any way they choose.

Now you can use others videos and let others use your videos with YouTube Creative Commons
Now you can use others videos and let others use your videos with YouTube Creative Commons

Will your Creative Commons Video be Referenced?
Although you are allowing others to use your video YouTube does make attribution automatic, so those viewing creatively altered videos will always know where the original video lives.

According to YouTube, any video you create using Creative Commons content will automatically show the source videos’ titles underneath the video player.

How to Enable Creative Commons
To enable Creative Commons, login to YouTube and click on the Broadcast and Sharing Options. Once here, Choose the option “Creative Commons Attribution License (reuse allowed) under the License section.

How to use a Creative Commons Video Yourself
If you would like to use a Creative Commons video yourself follow these simple steps.

1.      Enter the YouTube Video Editor (accessible by clicking your username in the top right corner of any page, selecting My Videos from the drop-down menu, and selecting Video Editor from the options up top.

2.      Click the CC tab located under the YouTube logo.

3.      Either enter the URL of the video you wish to use in the search bar, or enter keywords to search through Creative Commons.

4.      Click the “+” sign in the top right corner of the clip you want to add it to your video for editing.

Important Points
It is important to keep in mind that the standard YouTube license is default. So you will need to adjust your settings to allow others to use your videos. If you enable Creative Commons, the entire YouTube community will have your videos at their disposal.

Is Creative Commons Right for You?
So should you use Creative Commons? That is really up to you. I would guess that most corporate businesses will be very against letting others manipulate their content, and maybe for good reason. If you allow Creative Commons people can chop up your videos however they like.

It would seem that they only users who will be willing to allow Creative Commons are common YouTube users, those who utilize the site for fun opposed to business. Potentially some small businesses who are greater risk takers may also entertain this idea.

By enabling Creative Commons there is potential that your YouTube videos will get more publicity. Your content will be featured in others videos and you will get links back when your video is referenced. Many people will choose this option; it’s hard to argue with publicity… And any publicity is good publicity, right?

What do you think about Creative Commons? Will you use it?

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.