Internet Marketing Tips, Suggestions, & Ramblings

Twitter Launches Analytics Product, Twitter Analytics

One of the major drawbacks to Twitter has been the lack of analytics. It is really a pain to manually aggregate information from Twitter and import it into a format that is aesthetically pleasing enough to present to the head of marketing, anyone in social media marketing knows this. Well soon, Twitter will be offering analytics, and it’s about time…

This is the type of analytic information Twitter provided before, finally, they are taking it up a notch.
This is the type of analytic information Twitter provided before, finally, they are taking it up a notch.

Twitter analytics will track how many mentions, follows, unfollows, favorites, ReTweets and @replies your Twitter account gets within a given time frame. As of right now it appears the platform will be geared towards Promoted Tweets, the ones that Twitter makes you pay for. Figures, right?

On top of the aforementioned Twitter analytic capabilities, the reporting will also offer insight into Tweet impressions and clicks. Tweet impressions are simply how many times your Tweet has appeared in someone else’s profile. This will be directly proportionate to how many people follow you and how many ReTweets that Tweet receives. Previously we would calculate this manually, it is great to have this addition to Twitter analytics.

This information was just released regarding Twitter analytics, and we do not expect the offering to hit the mass public until the end of 2010 or early 2011. While this is the case, Twitter analytics will do a great deal to allow us to track the effectiveness of Twitter. Twitter analytics will also give us insight into the reach of our viral campaign efforts.

I for one welcome Twitter analytics and am glad to see the website continue to grow. It is funny; I remember when we first starting using Twitter in 2006. Everyone said it would fail in a year. Guess they were wrong. Twitter may very well be the Yahoo of the future. It already seems like Facebook is the next Google – based on a comparison of rapid growth and success of course.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.