SEO Inc. reported on the possibility of branded business pages appearing on Twitter sometime ago. Those rumors have proven to be correct as Twitter branded business pages are now being offered to a small beta group.
According to Twitter, “We are thrilled to launch the new enhanced profile page exclusively with 21 advertising partners and select charities and individuals.”
Some of the profiles being offered this exclusive opportunity are @AmericanExpress, @BestBuy, @bing. However, keep in mind you’ll need to use the new version of Twitter to see these enhanced profile pages.
So is this just a bunch of hype or should brands really be getting exciting? Well, to me it is going to be a necessity for brands to make the switch to the business profiles, but the changes are not anything life changing. What we are looking at here is an enhanced profile page but it will become a part of our agency’s social media optimization process.
Twitter says, “Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals. You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline.”
The Promoted Tweet will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet. This does of course have implications from a marketing standpoint, as it makes it easier to make a message front and center.
So that is the deal. You can now add a larger header image and promote one sticky Tweet to the top of the page. Well, not now but soon when Twitter makes these features available to the masses; they’ve said it will be rolled out to everyone in a few months.