SEO Inc. Blog

Troubleshooting the Web for Smartphone Users

Smartphone users make up a significant chunk of internet search, and that number is only projected to increase. But smartphone search faces some specific challenges when it comes to mobile internet use. Two of the most common issues are faulty redirects and issues exclusive to smartphones. Here’s a look at how to fix them and improve your mobile users’ experience:

Irrelevant redirects

If your site uses separate URLs for mobile and desktop users, make sure your redirects are all functioning fully. An irrelevant redirect is when a desktop page redirects a smartphone user to an irrelevant mobile page. For example, if directs to instead of, the user’s workflow is interrupted, and may result in the user abandoning the site altogether. Even if they stick with the site, it will add more work on a slow mobile network, which degrades the entire site experience.

Luckily, this is a simple fix: Redirect smartphone users to the mobile-optimized equivalent of the requested desktop page. If you haven’t formatted the content for a smartphone-friendly format, showing the full site on the mobile device is better than an irrelevant redirect.

Smartphone-Only Errors

If your desktop page displays correctly to desktop users, but shows an error page to mobile users, check for some of the most common problems:

Of course, there are more issues that can happen when using websites on a smartphone, but these are the most common. Giving your smartphone users a site experience that is free of error pages and irrelevant redirects can ultimately improve the entire experience with your brand or service. Be sure to test your site and video content fully on a variety of different mobile devices and operating systems. An effective search leads to a happy searcher, which makes for a better web experience overall, and that’s good for everyone.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.