It comes as no surprise that a recent Pew Research poll found that people between the ages of 18 and 24 were the most text-savvy among us. With the average young person in this category exchanging 109.5 (that’s right, point 5) texts on a daily basis. But what may be more intriguing is that 83% of Americans own a cell phone, and 73% of those cell phone owners exchange text messages.
The poll also showed that the majority of texters who exchanged 50 messages a day would rather receive a text message than a phone call. 55%, to be exact, would much rather have their friends/loved-ones/whoever text them as opposed to phone them. Thus defeating the whole purpose of a phone, but wait, maybe not.
When looking at the big picture of those who were polled, the median text messages exchanged are ten. That means that 73% of the American population sends somewhere along the lines of 10 text messages a day.
Interpreting this information for our purposes, it means that the average person knows how to both read and write a text message, while at the same time is able to operate a phone. And this comes extremely handy when taking into consideration marketing through text messages.
The fact is, people know how to text. And not just the young generation, but a broad scope of the American public knows how to text. That means that if you send out a mass-text advertising your promotion or event, odds are, people will be listening. It’s a great way to capture the public’s attention. Add in the extra incentive of “If you’re the third caller…” and you’ll be able to reward those who still haven’t lost the ability to make a real phone call.
In all honesty, this survey proves that advertising via text is a great way to gain a lot of interest in promotions and social media giveaways. If you have experience with advertising via text messages, or if you have any questions, let us know below!
FYI: About the Pew Survey: http://pewinternet.org/Reports/2011/Cell-Phone-Texting-2011.aspx
The results come from a nationally representative phone survey of 2,277 adults ages 18 and older conducted from April 26-May 22, 2011, including 755 cell phone interviews. The margin of error for the whole survey is +/-2.3 percentage points, while the margin of error for cell phone users is +/-2.7 percentage points.