In 2006 the at National Federation of the Blind filed a class action lawsuit against target on behalf of blind internet users who were unable to buy products on target.com.
The settlement, filed in the U.S. District Court of Northern California, requires that visually impaired users who depend on screen-reading software to use Target.com “may acquire the same information and engage in the same transactions as are available to sighted guests with substantially equivalent ease of use.”
Bruce Sexton, one of the original named plaintiffs, says that the settlement “marks a new chapter in making Web sites accessible to the blind…” and commends Target for its efforts thus far. NFB President Marc Maurer hopes “other businesses providing goods and services over the Internet will follow Target’s example.”
Well, if this lawsuit is any indication of things to come; other businesses had better follow targets example by making sure people with disabilities can use their website! Unless losing multimillion dollar class action lawsuits is part of their business plan.