Internet Marketing Tips, Suggestions, & Ramblings

Target Settles Landmark Web Accessibility Lawsuit

In 2006 the at National Federation of the Blind filed a class action lawsuit against target on behalf of blind internet users who were unable to buy products on target.com.

The settlement, filed in the U.S. District Court of Northern California, requires that visually impaired users who depend on screen-reading software to use Target.com “may acquire the same information and engage in the same transactions as are available to sighted guests with substantially equivalent ease of use.”

Bruce Sexton, one of the original named plaintiffs, says that the settlement “marks a new chapter in making Web sites accessible to the blind…” and commends Target for its efforts thus far. NFB President Marc Maurer hopes “other businesses providing goods and services over the Internet will follow Target’s example.”

Well, if this lawsuit is any indication of things to come; other businesses had better follow targets example by making sure people with disabilities can use their website! Unless losing multimillion dollar class action lawsuits is part of their business plan.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.