Internet Marketing Tips, Suggestions, & Ramblings

SAN FRANCISCO  —  Google Inc. has agreed to pay up to $90 million to settle a lawsuit alleging the online search engine leader overcharged thousands of advertisers who paid for bogus sales referrals generated through a ruse known as “click fraud.” The proposed settlement, announced by the company Wednesday, would apply to all advertisers in […]

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With comScore’s recent report indicating traffic from Google paid search ads showing no growth versus the same time one year ago, advertisers and Wall Street alike are left staring blankly at each other wondering if this is the first sign towards an actual decline from the once infallible search juggernaut. Taking the impact to Google […]

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Search Engine Optimization regrettably often takes a back seat to a company’s offline marketing efforts. Print, radio and TV advertising are often the frontrunners when companies decide where to spend their marketing budgets for the upcoming fiscal year. Year after year companies seem more comfortable with the familiar processes and terms of the traditional marketing […]

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