We all knew it was coming. With the momentum spiraling out of control regarding user sign-ups, content sharing and overall interaction on sites like Twitter and Facebook, each of us had the notion in the back of our minds, “these sites are taking over,” we thought. Well, now, they finally have.

The Most Popular Social Media Destinations

Today it was reported by The Nielsen Company that social networking sites such as Twitter, Facebook, and LinkedIn, now demand 22.7% of time spent on the web. Take a moment to let that sink in. This means that the worldwide accumulation of the online population, some 1,966,514,816 people, according to Internet World Stats, spends more than a fifth of their time on social networks, amazing.

But this report also released more exciting information which seems to suggest a new world of Internet marketing is emerging. Email marketing, so long known as a staple point for any successful online operation, saw its percentage of online engagement plummet from 11.5% to a striking 8.3% from June 2009 to June 2010. One can only speculate that this decline may continue as social networks continue to grow. While this is true, it should be noted that mobile email marketing is still slightly on the rise, with time spent engaged in mobile email growing just over 4%, according to a recent report by Mashable.

Facebook is Still #1

Perhaps most interesting is the report of top social media sites according to Nielsen. Facebook is dominant in this space, but it is essential to keep in mind that sites like Myspace and Classmates are still strong players, yes, Classmates. According to the Neilson 2009 year-end report, the sites rank respectively:  Facebook, Myspace, Twitter, Classmates, and Linkedin, when compared in scales of visitors.

Here are a Few more Interesting Facts on Social Media:

  • Australia averages the most time spent on social networks
  • The United States supplies the most significant unique audience. Brazil and Japan have the next most massive unique audience. However, it is less than half of the US audience.
  • From December 2008 to December 2009, the average time per person grew from 3:03:54 minutes to 5:35:05 minutes.
  • Time spent on social media sites is up 82% year over year.

With social media snowballing, we recommended you take steps to learn more about our social media marketing services.

To read the full report on this issue, visit the Nielsen blog.

If you have a comment or questions, please post it below!

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