Organic search engine optimization has changed over the years; there is no doubt about it. And today, it is more competitive than ever. Now social media is peeking around the corner ( more like running full speed around the corner actually) so how do these two types of internet marketing solutions work together?
With this question in mind, I have thrown together these bullet points. Take a look and let me know what you think.
How Social Media Helps SEO
Social media sites rank for targeted branded and non-branded terms helping secure a larger search space.
When blog content is pushed out through social media it gets exposure & stimulates organic linking.
Content must be generated for social media. Fresh content greatly benefits search.
Twitter content is indexed and shown in Google real time search.
The Twitter search engine is used by millions. Tweets allow you to optimize keywords for that engine.
YouTube videos rank in Google general search and are important for optimizing the video search space.
Social media sites drive traffic!
But that’s not all; social media is pretty powerful on its own. Here are some reasons why I think it’s important:
Watch the size of your reach grow exponentially with time
Have a presence in the world’s largest online communities
Grow your online presence
Make your brand likable and positive
Watch your community do your marketing for you
Manage your brand identity by responding to customer complaints
Get people talking about your products, announcements and content
Become the source of your own news
Optimize your brand for the millions of users/searchers on YouTube, Twitter and Facebook
So this is just a quick list. I’m sure there is plenty we can add to it. So you tell me, what did I forget? Why is social media important to search engine optimization? And why is it important on its own?