Internet Marketing Tips, Suggestions, & Ramblings

Social Media, Search Engine Optimizations Best Friend?

Organic search engine optimization has changed over the years; there is no doubt about it. And today, it is more competitive than ever. Now social media is peeking around the corner ( more like running full speed around the corner actually) so how do these two types of internet marketing solutions work together?

With this question in mind, I have thrown together these bullet points. Take a look and let me know what you think.

How Social Media Helps SEO

  • Social media sites rank for targeted branded and non-branded terms helping secure a larger search space.
  • When blog content is pushed out through social media it gets exposure & stimulates organic linking.
  • Content must be generated for social media. Fresh content greatly benefits search.
  • Twitter content is indexed and shown in Google real time search.
  • The Twitter search engine is used by millions. Tweets allow you to optimize keywords for that engine.
  • YouTube videos rank in Google general search and are important for optimizing the video search space.
  • Social media sites drive traffic!

But that’s not all; social media is pretty powerful on its own. Here are some reasons why I think it’s important:

 Social Media Optimization

  • Build an online community of loyal users
  • Get customer mindshare
  • Strengthen brand identity
  • Create your own media channel
  • Get important demographic information
  • Watch the size of your reach grow exponentially with time
  • Have a presence in the world’s largest online communities
  • Grow your online presence
  • Make your brand likable and positive
  • Watch your community do your marketing for you
  • Manage your brand identity by responding to customer complaints
  • Get people talking about your products, announcements and content
  • Become the source of your own news
  • Optimize your brand for the millions of users/searchers on YouTube, Twitter and Facebook

So this is just a quick list. I’m sure there is plenty we can add to it. So you tell me, what did I forget? Why is social media important to search engine optimization? And why is it important on its own?

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.