Internet Marketing Tips, Suggestions, & Ramblings

Smart Social Media Tools You Should Know

I can’t even begin to tell you how smart applications and social media tools are getting. Honestly, it’s scary. People ask me all the time, “How do you keep up with all this stuff?” My answer, “I study every day.” Regardless, in this post I want to point out a few really smart social media tools.



Have you heard of GroupMe yet? If not, it may just change the way you use your cell phone. GroupMe allows you to create a dedicated phone number for each group of friends. When you send a text message to this number it then forwards the message to everyone in the group. You can also have everyone in the group call into the number and immediately be on a conference call. This is kind of like BBM for blackberry and a little like Facebook Groups, except with a telephone element.



I am a really big soccer player and have had the pleasure of managing plenty of teams. This is a real pain, unfortunately. People don’t pay on time, others never show up, sometimes guys get hurt, etc. TeamSnap takes care of all of this for you. It manages the whole process, and the best part, it’s free!

The New Twitter Button


The new Twitter button is pretty smart. Not only does it let you easily post a normal tweet, toggle between accounts and automatically add a mention to every post, it also allows you to suggest yourself as a person to follow after the post has gone up. Pretty smart if you ask me…

Facebook Deals


We’ve talked about this a little before, but Facebook Deals are an excellent marketing tool. After claiming your place on Facebook, which is not an easy task, you can then set up loyalty rewards for customers. This is an excellent social media marketing tool which allows you to drive consumers into your physical location with strong incentives.

Tracking Social Engagement

I am going to end this post with a few good tools for tracking social media engagement. There are two tools I like in this area so far. But before I get into that, let me say that if you are a startup you really don’t need to waste your money on this. If you look hard enough, you can find out almost all of this information for free. OK, now that I have that off my chest, here are a few good ones.


Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web. This site is growing every day in capabilities. Definitely something to consider for those companies looking for clear ROI analysis.


Another good one is Vocus. Vocus is primarily a PR tool, and an extremely good one at that. It is usually used to reach out to specific editors, although you can do mass mailings too. Regardless, this tool is pretty cool for gauging social media success. Their reporting is sound and colorful, and improving all the time.

Now, keep in mind these big social media sites, YouTube, Twitter, Facebook, etc, are improving their analytics every day. In addition, there is always Google Alerts which is growing in capabilities.

Hope you enjoyed the post. I supposed this one could keep going on forever with all the new stuff out there. But that is the beauty of the current online space right!

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About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.