Smart Social Media Tools You Should Know

I can’t even begin to tell you how smart applications and social media tools are getting. Honestly, it’s scary. People ask me all the time, “How do you keep up with all this stuff?” My answer, “I study every day.” Regardless, in this post, I want to point out a few brilliant social media tools.



Have you heard of GroupMe yet? If not, it may just change the way you use your cell phone. GroupMe allows you to create a dedicated phone number for each group of friends. When you send a text message to this number, it then forwards the message to everyone in the group. You can also have everyone in the group call into the number and immediately be on a conference call. This is kind of like BBM for blackberry and a little like Facebook Groups, except with a telephone element.



I am a huge soccer player and have had the pleasure of managing plenty of teams. This is a real pain, unfortunately. People don’t pay on time; others never show up, sometimes guys get hurt, etc. TeamSnap takes care of all of this for you. It manages the whole process, and the best part, it’s free!

The New Twitter Button


The new Twitter button is pretty smart. Not only does it let you quickly post a regular tweet, toggle between accounts and automatically add a mention to every post, it also allows you to suggest yourself as a person to follow after the post has gone up. This is a Pretty smart if you ask me.

Facebook Deals


We’ve talked about this a little before, but Facebook Deals are an excellent marketing tool. After claiming your place on Facebook, which is not an easy task, you can then set up loyalty rewards for customers. This is an excellent social media marketing tool which allows you to drive consumers into your physical location with strong incentives.

Tracking Social Engagement

I am going to end this post with a few useful tools for tracking social media engagement. There are two tools I like in this area so far. But before I get into that, let me say that if you are a startup, you don’t need to waste your money on this. If you look hard enough, you can find out almost all of this information for free. OK, now that I have that off my chest, here are a few good ones.


Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web. This site is growing every day in capabilities. Something, to consider for those companies looking for clear ROI analysis.


Another good one is Vocus. Vocus is primarily a PR tool and an excellent one at that. It is usually used to reach out to specific editors, although you can do mass mailings too. Regardless, this tool is pretty cool for gauging social media success. Their reporting is sound and colorful and improving all the time.

Now, keep in mind these big social media sites, YouTube, Twitter, Facebook, etc., are improving their analytics every day. Also, there is always Google Alerts which is growing in capabilities.

Hope you enjoyed the post. I supposed this one could keep going on forever with all the new stuff out there. But that is the beauty of the current online space right!

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