Internet Marketing Tips, Suggestions, & Ramblings

Should you use a Social Media Management Agency?

Did you know SEO Inc. offers social media management? It’s true. Our service entails a dedicated social media expert who will write and post optimized blogs that speak to your company and draw search traffic. This same person will post these blogs to your social media sites and manage your social profiles. This means responding to customers, creating fun strategic content, and when the time is right, working with your team to run full-scale interactive campaigns. We do everything regarding social media marketing, and we do it right the first time.

using a social media agencySo people often ask us, is it better to do social media in-house? Or should we use an agency for our social media? In all honesty, either way it is going to be a mix if you want to maximize your efforts. The only real factor is that the full service agency social media management model is significantly less work on your end.

Let’s take a minute and look at the three possibilities: no social media agency, social media agency consulting, and full social media agency services including social media management.

No Social Media Agency

So you decide you want to do it all in-house. You pick a person to be in charge, they agree and you are off to the races.

That person has no other job functions besides social media. They can really give it the attention it needs. They write blogs daily, they interact on all the sites you feel are important, and you pay them a solid salary.

With no social agency this person is likely to make mistakes. The social advocate would not be able to reach out to the agency for questions. There is a good chance errors will occur. Social growth will be slow. They may not be able to run social media campaigns, as they will not know the legalities or the right applications to use, and your social communities will never reach their full potential. Furthermore, editorial may suffer and blogs may not be optimized properly. The worst part about this model is that the members of your community, your customers, will notice.

Social Media Agency Consulting Model

If an in-house social media marketer has the ability to contact an agency for assistance, there is a much better chance your social media will shine. Here is why…

First, imagine the situation from the perspective of the lone social media marketer… You are hired to do social media for a company. You know a little about Facebook and Twitter. Not really anything about YouTube or LinkedIn. You are the only person who does social media at the company. You figure, heck, I have a job I will just fake it until I make it.

It’s tough for this person; there is no one they can reach out to. When they have a question they research it and try to figure it out, but they are never really sure if they are doing things right.

Having the option to reach out to a social media consultant from an agency makes it possible for that person to do things right the first time and avoid mistakes. Without the necessary experience, an in-house social person may set up everything wrong. Profiles may be named without best practices in mind or set up incorrectly and certain things may be hidden from search engines. Agency guidance results in giving the social media employee a clear strategic path, allowing the initiative to be successful and ROI to be achieved. It also ensures no backtracking occurs.

Full Service Social Media Agency Option

Instead of hiring an agency to teach your employee, why not just cut out the middle man? The agency knows exactly what to do and how to do it to make it successful. They are 100% accountable for their actions and can give you feedback on your progress. If you ever want to jump in and play a role in your social, you are encouraged to do so. A social media agency is your strategic marketing partner, they are a part of your company and will get you results much quicker than someone who knows little about it and is really learning much of this stuff for the first time. A further benefit is that you always have the option to cancel the marketing initiative or simply take it back over yourself, and you don’t have to set up in-house facilities for a new person at the office.

Summing up Social Media and the Agency Relationship

We are seeing more and more companies move to an agency social media management or consulting model. Companies see the value in social, but they either need the guidance or management to fully execute social media effectively, it’s just not their full-time business. The biggest issue we see is that companies do not use social media correctly to support their SEO. We also see companies blogging furiously and working hard on social, but not getting anything out of it. There are so many subtleties to this process, it is critical to have support when you need it.

Ending with a Video

We don’t usually do this, but we are going to end this post with a video. Matt Cutts, the head of webspam at Google came out and told SEOs to focus on three things in 2011. Notice what the third one is?! SEO Inc. can of course help you in all of these areas throughout the course of your search engine optimization and social media marketing campaign.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.