Since Google announced the upgrade of their AdWords Certification program on April 26th, the SEO Inc. PPC marketing team has been busy taking and passing the newly required exams. SEO Inc has a long a successful history as a full service search engine marketing and was already part of the Google Advertising Professionals program and had achieved AdWords Qualified Company status. When the announcement came all AdWords Qualified companies had 6 months to pass the updated exams, but we wanted to showcase our abilities by becoming certified immediately.
The new program raises the bar for certification in the following ways:
• New, comprehensive curriculum designed to improve strategic and tactical knowledge
• Introduction of annually refreshed advanced level exams illustrating competency in search, display, reporting and analysis
• To match the updated training materials, we’ve increased the exam requirements for individual qualification to two – Advertising Fundamentals and one advanced exam
As the test has become more difficult it is our belief that being AdWords Certified Partner will mean more as many agencies will not be able to keep up with the level of ongoing training and knowledge required.