A simple yet effective way of making Flash websites SEO friendly
Conventional wisdom has always been that using Flash to make a website is a huge SEO No-No, and here’s why: When a search engine crawler comes to a web page, its mission is to read the text and follow the links to the other pages on the site. If the only thing on the page is an embedded flash object; then there is nothing for the crawler to read and no where for it to go. Ouch!
The Conclusion To be clear I still don’t recommend making entire websites out of Flash, but the above technique can be used, not only as a way to make a Flash site SEO friendly, but also in order to make them much more accessible to users with disabilities. I have always advised people that Flash elements are great as a part of the page, as long as they are not the whole page. I still stand by that advice and feel that this technique is more of a Band-Aid than a cure (for many reasons) and should really only be used as a last resort for when a designer or a client (or both) have fallen in love with their wonderful Flash website and won’t listen to reason, or as an alternative to completely rebuilding a website in the name of SEO.
A Word of Caution If you are going to use this technique I would advise not deviating at all from what has been outlined here, as there are other similar things floating around out there that basically amount to what is known as cloaking, a black hat SEO technique that could get a website banned. I recommend that you consult with us SEO Inc 760-929-0039 to insure that this is correctly implemented.