Internet Marketing Tips, Suggestions, & Ramblings

SEO Friendly Flash (In the Pan)

Have you heard the news? Flash movies can now be crawled by Google!

Some folks would have us rebuild the entire internet in the light of this revelation. I mean it’s like some designers fantasy to have the rich user experience of a Flash without the painfully obvious downside of being about as good as not having anything on the page according to Googlebot.

I’m not that excited though, because I know that entirely flash based websites simply can not be as competitive in the search engines as their HTML based counterparts, and here’s why:

Can you do any conventional “on page” SEO to a Flash movie?
No.

If it’s a flash movie that never leaves one URL then it can only really rank for the information on first page of the site. Because otherwise the listing wont take searchers to a page that’s very relevant to their search.
Correct!

And what about alt tags, are we going to be able to provide alternative text attributes for buttons and movie clips?
It’s possible…

Will we be able to set up something to mark headlines in the flash movie so that Google can recognize emphasis on them?
Maybe some day…

But I’ll tell you what; Google and Adobe will have to do some serious collaboration to make it so that a site built entirely using Flash is as SEO friendly as (basically) the same site built using good old fashioned, SEO friendly, HTML, bottom line.

There are some ways however to have your Flash cake and come pretty dang close to eating it to, check out my post on making Flash SEO friendly by providing HTML equivalents.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.