7 MUST-HAVE Elements of a Successful PPC Campaign
Following our highly successful SEO webinar on the Top 7 Ranking Factors in 2015, our friends at Convirza invited us for another session. We’ve covered SEO plenty this year, so it was only natural to take our next webinar in a slightly different direction:
WHAT: 7 MUST-HAVE Elements of a Successful PPC Campaign
WHEN: You can read the transcript here.
WHY: To make knock-out PPC campaigns!
We’re rather excited about this one. And you should be too! Because these are the 7 things, your PPC campaign needs to reach its target audience and help bring home the big bucks. And to top it all off, we’ll be holding another Q&A session, making for one informative, engaging way to spend your Wednesday.
What We’ll Talk About
PPC campaigns—make that successful PPC campaigns—are characterized by their efficiency and effectiveness. How effective they are at getting people to click, and how efficiently they use the resources expended to run them (money, human resources, etc.). Our webinar will be aimed at uncovering the elements that make all this come together:
- Precise Audience Targeting methods. With PPC, it’s essential to know your audience. Precise audience targeting will ensure the right people do not only see your ads but that those same people will convert into customers. We’ll be going over methods like re-marketing, ad extensions, and even mobile marketing, which can take your campaigns to the next level.
- Campaign Testing strategies. Running PPC campaigns is a learning process. Sure, they can make you valuable revenue while you’re learning, but to get the most from them, you need to test extensively. A/B split tests, landing page optimization, and other strategies can show you where your campaigns need work. From there, you can optimize your future PPC efforts to perform even better.
- Conversion tracking. PPC is so much more than just bidding on keywords and waiting. We’ll go over why it’s so essential to track all of your account’s conversions, as well as discuss the ins-and-outs of new attribution models and how to measure micro-conversions to your benefit.
- Using PPC and SEO together. You didn’t think we wouldn’t talk about SEO at all, did you? SEO and PPC Management work together in a way that can bring considerable returns to your business. We’ve already gone pretty in-depth on this topic in our “Should You Use PPC if You’re Ranking Organically?” blog post. However, we’ll be covering some new ground with this topic, and we’ll be sure to touch on all the unexpected benefits you get from this effort.
Immediately following our presentation will be a Q&A session. This is your opportunity to get into the nitty-gritty of your PPC campaigns. But only if you.
Sign Up for our PPC Webinar Now!
Alongside SEO services, PPC Management has been one of our primary offerings for nearly two decades. We have experience managing PPC campaigns of all sizes to great success. And of course, the campaigns we implement the very things we’ll be discussing in this webinar. So sign up today so you can learn more about them in greater detail!
We hope to see you there!