Internet Marketing Tips, Suggestions, & Ramblings

How Google Classifies You

By: | April 20, 2012 | View: 18483

Google AdWords has a very useful targeting feature for delivering ads to users within its display network called interest categories. Interest categories are buckets of users who have been classified as interested in a category based on their browsing behavior. There are over a thousand of these categories and some 500 million users classified. If […]

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4 Pay Per Click Management Tips for 2012

By: | March 27, 2012 | View: 5586

Like SEO and social media marketing, things are always changing in pay per click management. Just ask our pay per click guru Jerrold Burke, that guy knows his stuff… Here are a few insights into pay per click management in 2012. 1. If the Keyword Quality Score is Low, Look for Solutions When you are […]

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Google has already integrated Google + in YouTube optimization, the normal Google search space and has even created a personalized search area. They have also integrated Google + with search ads. Now they are taking it a step further by making the option to +1 a page possible on display ads. Let’s take a look.

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How The Google Search Ads Evolved in 2011

By: | January 31, 2012 | View: 5309

For most of Google’s history the search ad was relatively unchanged, but starting in late 2009 they began implementing additional extensions, formats and placements on the search page. 2011 turned out to be an incredibly busy time for these changes many of which provided immediate benefits for PPC  marketers. Let’s take a look back: January 10th – Display URL’s Are Standardized […]

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Last week Burkan Bur and I taught a class at UCSD on social media and SEO and online advertising. What was interesting was that during the online advertising session the class really latched on to the benefits of Facebook ads. And to be honest, they are absolutely right to do so. Social media advertising is growing much […]

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Answer the question below (there are no wrong answers), who will win the battle for the U.S. display network by 2015, Google, Facebook or Yahoo!? Read some compelling figures below. While Google is still winning the battle for the overall U.S. online ad market, things look quite different when looking only at the U.S. display […]

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