Paid Search Marketing and Search Engine Optimization: A Perfect Pair

Paid Search Marketing is an often overlooked and misunderstood method of search engine marketing. Many companies ask “why should we pay for sponsored links when we are showing up in the organic results?”

How PPC Benefits SEO Strategy

There are several reasons why paid search marketing methods like pay per click (PPC) are not only beneficial, but crucial to your search engine optimization strategy.

  • First, you are dominating more real estate on the search page. People are more willing to purchase from companies they are more familiar with, so the more your company’s name shows up the more that will be reinforced.
  • Studies have shown paid search has the highest ROI of all advertising/marketing vehicles (SEMPO Survey February 2007).

  • Paid search allows more control over your company, your brand, and your products or services. With PPC, you can deliver an ad at any point of the buying cycle that your customer is in.
  • Search ads result in offline sales as well. On average, there is a 46% increase in in-store dollars when a customer has seen an ad online.

At SEO Inc we understand the importance of having PPC as part of your search engine marketing and to compliment your search engine optimization. As an SEO agency with over a decade of experience in the industry, we are up to date with the best practices and have access to exclusive beta tools and cutting edge software.

Managing a successful paid search campaign requires attention and time. We commit ourselves to realizing your online marketing goals so you can focus on doing what you do best. Give paid search marketing a try and you are sure to see the results you have been looking for.

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