Internet Marketing Tips, Suggestions, & Ramblings

Although it has been speculated that Twitter will be rolling out SEO friendly features in the future, there are actually quite a few things you can do to optimize Twitter for search already. I’n not going to get into all of them in this post, but I will tell you how to get the most out […]

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Not sure if your in-house pay per click department is giving you the ROI that you need as part of your search engine optimization? Well good news! Today I read that Google is replacing their Advertising Professionals exam with a new Adwords certification exam. This new program will “provides agencies with comprehensive, strategy-focused training and […]

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Mike Moran posted an article on Search Engine Guide today discussing a common folly in perspective regarding SEO, that being, optimizing a web page for search engines opposed to customer interaction. While this is clearly an issue which can arise in SEO, in this post I would like to comment on a sister subject, the […]

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PPC Management is like a Potato Farm

By: | April 15, 2010 | View: 5305

PPC Management is as simple as choosing some keywords, creating a few ads, and letting the campaign run, right? Not quite; efficient paid search marketing campaigns require constant upkeep as well as ad and keyword testing. I read an article on Search Engine Land this morning about crucial steps in building a PPC campaign and […]

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PHP Session HTTP Header Optimization

By: | April 14, 2010 | View: 11458

On at least one installation, the default HTTP headers sent by the PHP function session_start( ) were set to disable cache. In some cases, I think these headers may not be “good for Googlebot.”

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Twitter Unleashes Promoted Tweets

By: | April 13, 2010 | View: 7826

The day has finally come, Twitter, the fast growing social networking site, has just announced its first step towards monetization which is sure to become a part of many marketers social media advertising strategy . While there have been a few smaller deals on the side with Google, Yahoo and Microsoft, this is the first […]

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