Google has made another show of support for HTTPS. Google’s Zineb Ait Bahajji announced that Google would start crawling HTTPS pages over HTTP versions. They would do so even “when the former are not linked to from any page.” So even if you don’t have HTTPS versions of all your site pages, Google will look for them first anyway. When Will Google Choose to Index...Read More
SEO Statistics for YouTube in 2020 If you’ve been putting off investing in video marketing as part of your overall digital marketing strategy, it’s time to get serious about it. In this post, we’ll look at various statistics about video marketing and YouTube to demonstrate why you cannot ignore video marketing if you want to be successful online today. YouTube, first established in 2005, and...Read More
In a recent blog, Google reports that “the time has come to retire the Content Keywords feature.” Content Keywords were the primary method webmasters used to see how Google viewed their site and if Google could crawl their pages or if their site was hacked. Why We Don’t Need Content Keywords The blog’s author, John Mueller, who is Webmaster Trends Analyst at Google, lists several...Read More
What is Page Experience: Page Experience is an SEO-specific term for a new metric being rolled out in 2021 by Google to measure the usability of a website, from a public perspective. It focuses on the user experience and how to optimize it. Major search engines are constantly updating algorithms for ranking websites based on relevance, credibility, authenticity, and usability. This aligns with Google’s fundamental...Read More
Core Web Vitals is a new 2020 metric that has been rolled out and it’s based on Site Speed and UX or user experience. Most webmasters don’t take into account the load time, latency, and speed of a web site during the design and wireframes buildout. Site speed is a factor and becoming broader in scope and more importantly, increasing your rankings. Google is now...Read More
