Google Analytics Events and how to create Event tracking. Google Analytics is a free tool that helps you see what’s going on with your web traffic. You can see how much time people spend on each page, where they are getting referrals to your website, and sometimes you can even see the keywords they used […]
You’ve been following our blog lately and probably read about our “award-winning campaigns.” That’s because we’ve been taking SEO and PPC case studies to conferences such as ad: tech and IRCE and sharing our secrets for getting higher rankings and profitability. Today we’d like to share some of our latest awards. Of course, they’re just […]
In the usual Google spirit of jumping in and demolishing the competition in growing industries, Google has launched Google Tag Manager. But it is not all bad. On the contrary, Google Tag Manager looks like an excellent option for better aggregating and analyzing specific data. In this post, we will go over the basics of […]
Google is constantly adding fuel to the fire to keep us on our toes. However, without a good SEO strategy, many businesses get burned. And those who can’t take the heat often end up in smoke. SEO is constantly changing, and yet some things always stay the same. Our commitment to seeing our clients succeed is one thing we […]
Things are constantly changing in social media marketing, so you have to stay on your toes. While a few months ago, you used to have to spend $10,000 a month on Twitter advertising to get a unique Twitter profile, the company has now turned around and started offering these same features to everyone for free. And […]
What is Google Discovery, and How Do I Get My Content in Google Feeds? Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app. They are meant to reach audiences in the moments when they’re ready to discover new products and services. […]
Facebook Adds Audio Recognition Facebook takes the mantra of, “If it ain’t broke, don’t fix it,” and regularly spins it on its head. And for the most part, the updates are helpful! Sure, people like to complain about things on the Internet, so anytime anyone changes anything, you’re sure to witness the hell-storm that is […]
Google tried to sneak its Quality Update past us! We at SEO Inc. have seen the “Google Quality Update” on the horizon for a while now. We and the rest of the SEO world thought it would be released with more fanfare (or at least with plenty of warning, as with Mobilegeddon). However, with the […]
Introducing rich cards, the latest effort made by Google to serve their increasingly mobile audience. Rich cards are like condensed search results, presented in carousels at the top of the page. Users can scroll left and right to view information like “peanut butter cookie recipes.” Google is starting by showing rich cards for two categories: […]
Since Google and other search engines constantly update and upgrade their algorithms, we at SEO Inc. understand that implementing an SEO strategy is inherently complex. Thankfully, our core area of expertise is SEO optimization, so we offer many solutions to fit your particular requirements and budget. Whether website design, mobile application development, or internet marketing, […]