“How do I get ranked higher on Google?” At SEO Inc. we work tirelessly to find that answer for our clients. Thankfully, so does Backlinko, the same business behind the infographic listing Google’s 200 SEO Ranking Factors. Backlinko recently analyzed 1 million Google search results to determine: What is SEO ranking determined by? Is it links? Content? Site speed? Many of these findings reflect our...Read More
Facebook Launches Search Ads In December, Facebook announced they are testing ads in search results. The Facebook search Ads will be run in both the platform’s primary and Marketplace search results. This move puts them once again in direct competition with Google Adwords. This isn’t the first time they’ve tried sponsored results, as it first launched in 2012 but was shut down in 2013. We...Read More
SEO Inc: New SEO Course at UCSD Today I wanted to talk a little about the SEO training course that SEO Inc. teaches at the nearby University of California, San Diego. Since 2008 we have taught our 3-day search engine optimization training course four times a year, covering all the essential topics within search engine optimization and search engine marketing (SEM) for webmasters, small and...Read More
Negative SEO entails the utilization of black hat SEO techniques, not to enhance one’s website rankings but to sabotage another site’s rankings. This is often the outcome of a disgruntled competitor, though not exclusively. What is Negative SEO Negative SEO entails the utilization of black hat SEO techniques, not to enhance one’s website rankings but to sabotage another site’s rankings. This is often the outcome...Read More
UPDATE: Things happen quickly on the internet; I had been predicting this since the first announcement that Google had to implement AI, aka Rank Brain (why would they call it rank brain if it wasn’t going to be used as their new algorithm). So here is some info on the shift to AI. I will post on Google’s change to AI as soon as I...Read More
