The Google Answer Box is Position 0 on the search engine’s results page, but you must work hard. Just answering what you want to rank for isn’t enough. It takes a combination of: Building pages based on the user experience Including your question in the H1 Giving a short answer in the first paragraph Using lists where appropriate Build Your Pages With User Experience in...Read More
“Mobile May” is upon us. The Google mobile-friendly update planned to launch this month is finally here. If you’ve seen some movement to your mobile rankings over the last day, there’s a good chance you’ve been affected. John Mueller confirmed the update on Twitter and stated yesterday that the update was “fully rolled out.” FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2...Read More
Does the month of May mean manual actions? Yesterday morning, Search Engine Roundtable’s Barry Schwartz reported numerous Google penalty distributions to various websites. The manual actions were distributed to websites showing “thin content with little or no added value.” He reports that Google targeted a content network and “slapped” many participating sites with Google penalties. Schwartz also cites a large thread from Black Hat World...Read More
Social Media Management: Social Calendar If you’re running the blog and managing the social media for your company, you will no doubt hear people tell you how important it is to have an editorial calendar ready. And for the most part, those people are correct. Having an editorial calendar to drive your blog direction is a huge bonus. It reduces the worry of what you...Read More
Podcasts are now Discoverable on Google. Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog using its formatted data. This allows users to search for specific episodes even if they can’t remember the Podcast’s name. Transcripts are being logged as part of the page source of episode Web...Read More
