Internet Marketing - SEO - PPC Blog by SEO Inc

CYA: Cover Your Assets

By: | July 31, 2008 | View: 5124

From time to time, I meet clients that have hit up the domain candy store, so to speak. Like a kid in a candy store, they have grabbed any domain they can get their sticky fingers on. This can certainly be a wise investment and a necessary step towards reputation management. However, just like eating […]

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Is the Robots.txt file necessary for SEO?

By: | July 24, 2008 | View: 17264

Is the Robots.txt file necessary for SEO? There are many a blog post out there detailing the advantages and features of robots.txt files, but does your site even need one? And does it have any impact on search engine optimization strategy? Robots.txt is used to block search engine spiders from crawling individual pages or directories. On most […]

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Where should I locate my blog in the site structure? Location! Location! Location! is a guideline most associated with the real estate industry. However, it seems to apply to the SEO/Social Marketing space with a slightly different context when it comes to hosting a blog. The most common ways to implement a company blog are […]

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Why Does Your Company Need SEO Press Releases? While search engine optimized press releases haven’t been around as long as some older SEO techniques, they are still incredibly beneficial to an SEO campaign. Most of my clients are reluctant to use their press releases and often wonder why they even need them. What I tell […]

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HOW TO INTERNATIONALIZE YOUR PAID SEARCH Ceilings, peaks, however, you refer to it, given enough time, testing, and resources there is a specific limit to your national reach with pay per click marketing. Expanding to foreign markets provides many benefits, although this discussion is more about the “How” rather than the “Why.”  Even though the […]

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SEO Inc To Teach Search Engine Optimization Class at UC San Diego Participants Will Earn 2.5 College Credits for 3-Day Class CARLSBAD, CA (May 29th, 2008) — SEO Inc., a Carlsbad, CA-based search engine optimization company with clients around the country, announced today that company executives would teach a three-day, 2.5-credit course on search engine […]

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