Internet Marketing Tips, Suggestions, & Ramblings

Not sure if your in-house pay per click department is giving you the ROI that you need as part of your search engine optimization? Well good news! Today I read that Google is replacing their Advertising Professionals exam with a new Adwords certification exam. This new program will “provides agencies with comprehensive, strategy-focused training and […]

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Mike Moran posted an article on Search Engine Guide today discussing a common folly in perspective regarding SEO, that being, optimizing a web page for search engines opposed to customer interaction. While this is clearly an issue which can arise in SEO, in this post I would like to comment on a sister subject, the […]

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PPC Management is like a Potato Farm

By: | April 15, 2010 | View: 5769

PPC Management is as simple as choosing some keywords, creating a few ads, and letting the campaign run, right? Not quite; efficient paid search marketing campaigns require constant upkeep as well as ad and keyword testing. I read an article on Search Engine Land this morning about crucial steps in building a PPC campaign and […]

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PHP Session HTTP Header Optimization

By: | April 14, 2010 | View: 11837

On at least one installation, the default HTTP headers sent by the PHP function session_start( ) were set to disable cache. In some cases, I think these headers may not be “good for Googlebot.”

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Twitter Unleashes Promoted Tweets

By: | April 13, 2010 | View: 8144

The day has finally come, Twitter, the fast growing social networking site, has just announced its first step towards monetization which is sure to become a part of many marketers social media advertising strategy . While there have been a few smaller deals on the side with Google, Yahoo and Microsoft, this is the first […]

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Why Social Media Helps PPC Conversions

By: | April 8, 2010 | View: 4346

If you haven’t already realized it from reading anything that John has written on here, Social Media is critical and extremely helpful when it comes to organic search engine optimization. As a Paid Search Manager, my focus has been more on pay-per-click campaigns on the major search engines rather than on social media sites. However, after […]

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