Although it has been speculated that Twitter will be rolling out SEO friendly features in the future, there are actually quite a few things you can do to optimize Twitter for search already. I’n not going to get into all of them in this post, but I will tell you how to get the most out of your Twitter lists.
First, let’s take a look at how Twitter lists render in the code. This is what the code looks like for a Twitter list I made titled “SEO and Social Media.” I made this list to keep track of SEO and social media peers.
Here you can see that when you view Twitter lists in the code of your Twitter page you can see text and links. Now what are text and links good for? How about Search Engine Optimization!
Now that you get the idea, let’s walk through an example of how you can optimize your Twitter profile for search by using Twitter lists.
We already began by taking a look at my profile, so we can continue using it I guess. Now, the name of my profile is JohnELincoln, right? So that is my primary keyword for Twitter, or the main keyword that my account is optimized for. But while that may be true, Twitter lists give me the opportunity to associate my account with other keywords. For example, I made a Twitter list titled “Comedy.” Now, when some one searches for Johnelincoln comedy, this is what comes up:
Now we can see that the Twitter list I have created is indexed pretty heavily here right?! So how can businesses use this to their advantage? That’s the real question right? Well here you go…
First, when choosing your Twitter name make sure you select a primary keyword that makes sense for your social media strategy. Following that, think to yourself, how I can create a list to better optimize my Twitter profile. Say for instance you are a diamond manufacturer and you want to create a list of all your distributors. Why not name the list distributors locations? That would allow you to optimize for that term and support your distributors on Twitter right? That would leave your URL looking like this:
Now, if you create this list in your account this URL will be optimized for these keywords:
“Twittername distributor location”
Lets take a look at few accounts where this is working.
Example 1: Mashable Twitter list titled “News” is ranking for “Mashable News.”
Example 2: Here we see the SouthwestAir Twitter list “Airports” ranking for “SouthwestAir Airports.”
This Twitter search engine optimization development may not necessarily fit with every Twitter account, but it is important to keep in mind when naming Twitter lists. When you are creating your next Twitter list, think to yourself, how will the search engines see this?