Optimize Twitter for Search
Although it has been speculated that Twitter will be rolling out SEO friendly features in the future, there are quite a few things you can do to optimize Twitter for search already. I’m not going to get into all of them in this post, but I will tell you how to get the most out of your Twitter lists.
First, let’s take a look at how Twitter lists render in the code. This is what the code looks like for a Twitter list I made titled “SEO and Social Media.” I made this list to keep track of SEO and social media peers.
Here you can see that when you view Twitter lists in the code of your Twitter page, you can see text and links. Now, what are text and links good for? How about Search Engine Optimization!
Now that you get the idea let’s walk through an example of how you can optimize your Twitter profile for search by using Twitter lists.
First, when choosing your Twitter name, make sure you select a primary keyword that makes sense for your social media strategy. Following that, think to yourself, how I can create a list to optimize my Twitter profile better. Say, for instance, you are a diamond manufacturer, and you want to create a list of all your distributors. Why not name the list distributors locations? That would allow you to optimize for that term and support your distributors on Twitter, right? That would leave your URL looking like this:
Now, if you create this list in your account this URL will be optimized for these keywords:
“Twitter name distributor location.”
Let’s take a look at a few accounts where this is working.
Example 1: Mashable Twitter list titled “News” is ranking for “Mashable News.”
Example 2: Here, we see the SouthwestAir Twitter list “Airports” ranking for “SouthwestAir Airports.”
This Twitter search engine optimization development may not necessarily fit with every Twitter account, but it is essential to keep in mind when naming Twitter lists. When you are creating your next Twitter list, think to yourself, how will the search engines see this?