Internet Marketing Tips, Suggestions, & Ramblings

Optimize Twitter for Search With Twitter Lists

Although it has been speculated that Twitter will be rolling out SEO friendly features in the future, there are actually quite a few things you can do to optimize Twitter for search already. I’n not going to get into all of them in this post, but I will tell you how to get the most out of your Twitter lists.

First, let’s take a look at how Twitter lists render in the code. This is what the code looks like for a Twitter list I made titled “SEO and Social Media.” I made this list to keep track of SEO and social media peers.

Optimizing Twitter Lists SEO and Social Media

Here you can see that when you view Twitter lists in the code of your Twitter page you can see text and links. Now what are text and links good for? How about Search Engine Optimization!

Now that you get the idea, let’s walk through an example of how you can optimize your Twitter profile for search by using Twitter lists.

We already began by taking a look at my profile, so we can continue using it I guess. Now, the name of my profile is JohnELincoln, right? So that is my primary keyword for Twitter, or the main keyword that my account is optimized for. But while that may be true, Twitter lists give me the opportunity to associate my account with other keywords. For example, I made a Twitter list titled “Comedy.” Now, when some one searches for Johnelincoln comedy, this is what comes up:

Optimizing Twitter Lists for Search

Now we can see that the Twitter list I have created is indexed pretty heavily here right?! So how can businesses use this to their advantage? That’s the real question right? Well here you go…

First, when choosing your Twitter name make sure you select a primary keyword that makes sense for your social media strategy. Following that, think to yourself, how I can create a list to better optimize my Twitter profile. Say for instance you are a diamond manufacturer and you want to create a list of all your distributors. Why not name the list distributors locations? That would allow you to optimize for that term and support your distributors on Twitter right? That would leave your URL looking like this:

Now, if you create this list in your account this URL will be optimized for these keywords:

“Twittername distributor location”

Lets take a look at few accounts where this is working.

Example 1: Mashable Twitter list titled “News” is ranking for “Mashable News.”

Mashable News Twitter List Results

Example 2: Here we see the SouthwestAir Twitter list “Airports” ranking for “SouthwestAir Airports.”

SouthwestAir Airports Twitter Lists Results

This Twitter search engine optimization development may not necessarily fit with every Twitter account, but it is important to keep in mind when naming Twitter lists. When you are creating your next Twitter list, think to yourself, how will the search engines see this?

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.