SEO Inc. Blog

Why do NoFollow Links Matter to SEO?

Why Implement NoFollow Links?

Add NoFollow Links & Enjoy that Delicious Link Juice, Mmm…

1. The popular search engine optimization nofollow HTML attribute is the solution to what many believed to be a huge problem in the blogging community. In early 2005, Google’s Matt Cutts and blogger Jason Shellen designed the rel=“nofollow” attribute to assume the responsibility of stopping spammy blog comments made primarily to boost the link popularity of the person leaving the comment.

Here’s how it works: by adding rel=“nofollow” to a hyperlink, a page signals that the hyperlink’s destination should not be ranked by search engines. The search engines see the nofollow tag in an HTML link but do not follow it, nor do they allocate link popularity to the destination page. Though many squabble about its effectiveness at stopping comment spam, the idea is that spammers will stop posting if the search engines stop giving page ranking credit.

2. Most SEO strategists recognize and embrace the nofollow attribute for its undeniable influence on authoritative link building and page ranking. Just as external sites linking to a company’s website provide “link juice” (page ranking credit) and assist with search engine ranking of the receiving site, outbound links from the company linking to other sites release “link juice” and assist their websites to rank in the search results.

In essence, the more links a business  has pointing to their URL, and the fewer links pointing away from their URL, the better.  With Google, Yahoo!, and MSN Search all agreeing to abide by the link relationship attribute, it only makes sense for company websites to preserve as much “link juice” as possible by adding the nofollow attribute to outbound links.

So, adding the rel=“nofollow” attribute to your website’s links can limit erroneous comments with ulterior motives from cluttering your site, while preserving the “link juice” you’ve earned.

If you’re still leery about the nofollow HTML attribute, understand that it is a necessary and effective strategy of most SEO consulting services. Kudos to those already onboard!

Have questions or comments about nofollow links? Add them below!

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.