Internet Marketing Tips, Suggestions, & Ramblings

New SEO and Old SEO: You Play Nice.

Old SEO and New SEO are terms flying around right now as there has been a great deal of talk about what is and isn’t “good” as far as SEO tactics are concerned. What once worked might not any longer. But it’s hard to change over night, even when Google pulls another plug and changes the game like that. And believe us, Google will change something again, whether it’s today, tonight, tomorrow, in two weeks, over the Summer, when you’re exchanging your vows, etc.

We came across this infographic from Positionly recently that gives a nice breakdown of where SEO was and where it is now as far as “good tactics” are concerned.

Positionly Old and New SEO Infographic

As you can see, much has changed recently with the advent of algorithmic changes, what Google deems “bad,” and for what you can now be penalized.

Is this to say all work you’ve done to build your site’s reputation is for naught? Neigh. It does mean, however, you must reevaluate your future SEO tactics. You could start completely fresh, but if this means risking past relationships built within your industry, getting a new domain, rewriting your site completely and abandoning keyword focus, etc, think twice.

Old SEO and New SEO have to play off one another because without one, there can’t be the other. And honestly, new SEO shouldn’t be difficult. If you’re passionate about your business, you should want to engage with the Internet is a very real way, because it’s no longer a machine, but a human-generated content distribution platform with very real concerns and voices you need to befriend versus anger.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.