It’s here, it’s new, it’s exciting! LinkedIn has announced a new design for company pages. As a result, you are going to have to read this blog to be in the know. Here is the statement from LinkedIn:
We’ve heard your feedback about Company Pages, and now we’re excited to announce enhancements that make it easier for you to express your brand, showcase what you have to offer, and engage with your target audience.
Large brand image
Greater prominence for status updates
Plus, Company Pages now appear on our mobile and iPad apps—so you can reach members wherever they are.
Pretty cool right? Let’s go through this one by one.
LinkedIn Page Brand Image
The new brand image needs to be 646×220. However, you can crop it if you upload an image that is too large. As of now, we are just going to grab the same image we are using for Google +, Facebook and the new Twitter Pages.
Note: At the time of this post LinkedIn was broken and new banners could not be added when using IE and FireFox. But I’m sure they’ll fix it soon.
Streamline Design and Greater Prominence for Status Updates
Status updates will be featured front and center, and the design looks better as well, at least according to LinkedIn. We at SEO Inc. agree.
Like Twitter and Facebook, you can now feature a post at the top of your page. To do this, just click featured post.
Mobile and Tablets
There has been a HUGE push in the industry as of late to go mobile. Facebook did it, Twitter did it and now LinkedIn had to do it. And it’s not only social media websites, it’s every website online. It is nice to see LinkedIn jumping on board at the right time.
The new LinkedIn design has many of the same elements as Google +, Facebook and Twitter. This type of design is becoming standard for these large social sites. It’s interesting to see them all copying each other, why not try to set yourself apart? Regardless, the new design is here so get your banners up asap.