Data, data, data! Got to know your numbers to understand where things have been and where they are heading in the search engine optimization. This blog looks to deliver just that.
Search Engine Market Share
In a recent report by Experian the following was reported:
“Google accounted for 65.02 percent of all U.S. searches conducted in the four weeks ending June 2, 2012. The combined Bing-powered search comprised 28.12 percent of searches for the month, with Yahoo! Search and Bing receiving 14.95 percent and 13.17 percent, respectively.”
As we can see Google is clearly in the lead. Bing properties are a close second and the remaining 65 search engines account for about 6.86% of searches.
While this all sounds positive for Google, they have actually slowly been losing marketing share while Bing and Yahoo have been gaining a little here and there.
Shorter Search Queries Gain Ground
It has also been noted that the number of shorter search queries are growing!
“Shorter search queries — one to four words — increased 1 percent from April 2012 to May 2012. One-word searches comprised the majority of searches, too, amounting to 29.93 percent of all queries. One-word search queries have increased 19 percent from May 2011 to May 2012. Longer search queries — those averaging five to eight words or more — decreased 4 percent from April 2012 to May 2012.”
This is not surprising. Users are expecting more from their search engines. While the changes are not hugely dramatic, and it is known that these things fluctuate based on the time of year and the data pool, this is still something to consider. Furthermore, it cannot be forgotten the level of impact automation and personalization is having on search. Together, all of these things come together to support a shorter search query and more relevant result experience. Do you have an SEO strategy that takes advantage of this?