Internet Marketing Tips, Suggestions, & Ramblings

New Industry Search Data Generates Buzz in SEO World

Data, data, data! Got to know your numbers to understand where things have been and where they are heading in the search engine optimization. This blog looks to deliver just that.

Search Engine Market Share

In a recent report by Experian the following was reported:

“Google accounted for 65.02 percent of all U.S. searches conducted in the four weeks ending June 2, 2012. The combined Bing-powered search comprised 28.12 percent of searches for the month, with Yahoo! Search and Bing receiving 14.95 percent and 13.17 percent, respectively.”

Google Market Share ReportAs we can see Google is clearly in the lead. Bing properties are a close second and the remaining 65 search engines account for about 6.86% of searches.

While this all sounds positive for Google, they have actually slowly been losing marketing share while Bing and Yahoo have been gaining a little here and there.

Shorter Search Queries Gain Ground

It has also been noted that the number of shorter search queries are growing!

“Shorter search queries — one to four words — increased 1 percent from April 2012 to May 2012. One-word searches comprised the majority of searches, too, amounting to 29.93 percent of all queries. One-word search queries have increased 19 percent from May 2011 to May 2012. Longer search queries — those averaging five to eight words or more — decreased 4 percent from April 2012 to May 2012.”

This is not surprising. Users are expecting more from their search engines. While the changes are not hugely dramatic, and it is known that these things fluctuate based on the time of year and the data pool, this is still something to consider. Furthermore, it cannot be forgotten the level of impact automation and personalization is having on search. Together, all of these things come together to support a shorter search query and more relevant result experience. Do you have an SEO strategy that takes advantage of this?

What are you thoughts? Comment below!

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.