Ever want to know what your website visitors are thinking? Google has released a new satisfaction survey available to all webmasters in an easy and free snippet of code. Webmasters, listen up.
Google is now providing a small piece of code for webmasters interested in collecting feedback from visitors. Simply paste the code into the HTML for your site, and users will be prompted to take a subtle survey. This four-question survey will run until your site receives 500 responses, and will start again after 30 days to allow you to track the responses.
You can use the free questions and responses, or customize questions for $0.01 per response or $5.00 for 500 responses. Google will then take all the responses and analyze them, reporting back to you with simple data.
This tracking will allow you to gain an insight into how customers are interacting with your site. Satisfaction level, suggested improvements, the consumer’s main reason for visiting the site, and whether or not the consumer successfully completed the main reason for the visit are all questions on which you can collect data. This data can be useful for users who have yet to use a contact form or who otherwise wouldn’t contact your site.
Once you have gone to the Google Consumer Surveys for Website Satisfaction and clicked the “activate survey” button, copy and paste the snippet of code just before the closing </head> tag. Once you’ve done this, your surveys will be up and running, and you’ll be gaining valuable insight into your customers’ experience with your site.