70% of Marketers Plan to Increase Budget for Social Media
Search Engine Optimization Inc. noticed the value of social media marketing years ago. We’ve made it a big part of the company and have integrated it heavily into our SEO best practices. How can we not when reports continually surface showing that social media shares have a high correlation with rankings. While that is all well and good, today we are looking towards the future. According to a poll from Effie Worldwide and Mashable, “An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10%.”
We appreciate seeing strong support for social media marketing. Perhaps nothing is more creative and focused on the inherent qualities of a business. People are strapped for time. Social media marketing allows businesses to get a glimpse of the people and principals behind an organization before they purchase. It allows them to evaluate the character of the people, the companies messaging and make an informed decision. It allows them to view businesses as more than someone trying to sell a product, and as actual living entities with personalities. Marketers get this and see the immense implications.
The poll from Effie Worldwide and Mashable produced other findings that carry great weight in our industry. For example, take a look at this comparison to T.V. advertising spend.
“Speaking on behalf of themselves and their clients, group members reported that social networking would take 11.9% of their overall budget this year compared with 13% for TV. That figure should be taken with a grain of salt, however, since $68.7 billion was spent on all TV advertising last year, compared with just $26 billion for Internet advertising, according to the Internet Advertising Bureau.”
According to the report, 35% of people surveyed said that their main goal in 2011 is to acquire Facebook fans. They also mentioned that increasing their presence on mobile is the second most important item.
Here are some other findings from the study.
- 50% of respondents said they use a mix of in-house and agency to handle social media outreach.
- 80% said they were planning iPad-based advertising and/or an iPad-based app this year, while 20% said they were “not planning much” of either.
- 87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.
Overall, things are looking up for social media as a business promotional platform. Businesses see the value in utilizing it to support SEO. But it is more than that really. They also see the value of expanding the brand name. Many times we see that branded search traffic can have a significant impact on an online business. Social media helps to reinforce this and really own that branded search space. Furthermore, markers enjoy the big return and creative thinking associated with viral social media marketing and standard social media campaigns. At SEO Inc., we are happy to help online businesses with these initiatives.