SEO Inc. Blog

Managing Stakeholders expectations

Bringing a new client on board has always been an interesting event.  Each client comes in with initial Marketing Strategy and an outlined set of objectives, you mostly know what you’re going to get.  What you usually don’t know are the client’s expectations for the Campaign.  Implementing a solid SEO Marketing Campaign with all its non guarantee’s can be a lot easier than managing the clients expectations.  This can be difficult for a variety of reasons.  Client’s knowledge of SEO may be built from scouring website after website grabbing tidbits of optimization advice or maybe they go some advice from a friend over coffee.   This is the greatest struggle as a SEO project manager.

There is more to managing expectations than letting the client know that Optimization is not instantaneous.  Regardless of the time taken during the proposal phase to inform the client of the amount of work that goes into a Marketing Strategy, some clients still think that it is all about keywords.  Suggesting anything outside of meta changes can stop an organic optimization in its tracks.

Here some points I have learned the hard way.

This may all seem like common sense stuff, and it is.  The important piece is that each and every client is unique and managing their expectations is just as important if not more than the success the Optimization Campaign.

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