SEO Inc. Blog

Managing Stakeholders expectations

Bringing a new client on board has always been an interesting event.  Each client comes in with initial Marketing Strategy and an outlined set of objectives, you mostly know what you’re going to get.  What you usually don’t know are the client’s expectations for the Campaign.  Implementing a solid SEO Marketing Campaign with all its non guarantee’s can be a lot easier than managing the clients expectations.  This can be difficult for a variety of reasons.  Client’s knowledge of SEO may be built from scouring website after website grabbing tidbits of optimization advice or maybe they go some advice from a friend over coffee.   This is the greatest struggle as a SEO project manager.

There is more to managing expectations than letting the client know that Optimization is not instantaneous.  Regardless of the time taken during the proposal phase to inform the client of the amount of work that goes into a Marketing Strategy, some clients still think that it is all about keywords.  Suggesting anything outside of meta changes can stop an organic optimization in its tracks.

Here some points I have learned the hard way.

This may all seem like common sense stuff, and it is.  The important piece is that each and every client is unique and managing their expectations is just as important if not more than the success the Optimization Campaign.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.