Internet Marketing Tips, Suggestions, & Ramblings

Klout Brand Squads Reveal top Influencers

Klout, a website dedicated to scoring the authority of social media influencers, has launched their own set of Klout brand pages. The pages show the top influencers online for each brand. I am sure your head is spinning think of the social media marketing implications of this new tool, but before we get into that let’s take a close look at the new pages.

According to Klout, Brand Squads are currently in beta and they are meant to be a place where influencers can have a direct impact on the brands they care about. With Brand Squads, you will see a dynamic list of top influencers for each brand, watch conversations flow across social media, monitor information about a brand’s recent developments, and earn access to special Perks.

Now that we know a little more about the pages, let’s take a closer look.

Top Influencers
Towards the top of the page we see the top influencers. These are the people who have the highest Klout score that interact with the brand.

Klout Perks
In the middle of the page we see perks. Perks are rewards for the top 10 Klout users for that brand. The perks are provided by the brands as incentive to their top influencers.

Top Klout Content
At the bottom of the page we see the top content for that brand. This is a nice feature, as it allows influencers and other users to see what is trending for that particular company.

Klout Brand Pages
Klout Brand Pages

Key Questions about the new Klout Pages

Do brands want to give this authority to individuals?

Giving users this amount of exposure and association with a brand is dangerous. Many of these users are just random people who have no real interest in the brand’s success. Brands may not want to participate in this platform with this in mind.

Will this help brands create better distribution lists and reach key contacts?

There is of course the advantage that this page makes brand influencers very visible to the brand itself. Because of this, brands will be able to easy identify and award key influencers. But shouldn’t they know who these people are already?

Negative content is just as visible

One major issue regarding these pages is that there is no content filter, so negative content is treated the same as positive. So why would a brand want to reward an influencer when they may be a negative influencer.

Are there SEO implications?

We always ask, are there SEO implications? Well, top content and links are listed on these pages. So these links could pass authority on to the content they link to and eventually back to a website. So yes, there are SEO implications and certainly there are some ways to take advantage of the page.

Are there online reputation management considerations?

Yes! If these pages get ranked and become highly visible they will influence a company’s online reputation. If the content is negative that is listed on the page we could see some issues arise. Due to the way these pages are structured, I would guess they will rank fairly well, especially if brands links to them from their site. While this is the case, the structure of the pages could be improved. I would imagine Klout will hire a smart SEO company like ourselves at some point to get even better onsite optimization going.

Overall, the new Klout pages are very new, so let’s not get ahead of ourselves too much. That being said, we would love to hear insight from you! Please comment below!

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About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.