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JCPenney Opens First COMPLETE Store within Facebook

Online Shopping on FacebookEarlier this week JCPenney became the first MAJOR retailer to make its entire catalog of products available on Facebook—not just to browse and look at, but to buy. Although smaller retailers like 1-800-FLOWERS have already opened full e-commerce sites on Facebook, JCPenney appears to be the largest retailer to do it so extensively via the social media outlet.

JCPenney has pushed not just some products, but its ENTIRE catalog to Facebook. Now shoppers can purchase any of the 250,000 items that the store sells online, without ever leaving the Facebook page. In addition to the “shop” tab that allows customers to place items in a shopping bag as they would on any other retail website, the JCPenney Facebook page also includes a “share” button where fans can re-post their favorite items. JCPenney expects more sales will take place as a result of shoppers seeing items listed in their friends’ news feeds.

JCPenney also expects that their new Facebook shopping page will provide them with more information about its customers, which could determine future marketing and product choices. This analytical information includes the ages of their customers, what sorts of products they share with their friends, and how often they visit the store to browse its offerings.

Many more major retailers are sure to follow JCPenney’s social media revolution in 2011. Would you purchase clothes or other products off of Facebook?

Interested in building an online store on Facebook? Contact SEO Inc.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.