JcPenny Opening within Facebook
Earlier this week JCPenney became the first MAJOR retailer to make its entire catalog of products available on Facebook—not just to browse and look at, but to buy. Although smaller retailers like 1-800-FLOWERS have already opened full e-commerce sites on Facebook, JCPenney appears to be the largest retailer to do it so extensively via the social media outlet.
JCPenney has pushed not just some products, but its ENTIRE catalog to Facebook. Now shoppers can purchase any of the 250,000 items that the store sells online, without ever leaving the Facebook page. In addition to the “shop” tab that allows customers to place items in a shopping bag as they would on any other retail website, the JCPenney Facebook page also includes a “share” button where fans can re-post their favorite items. JCPenney expects more sales will take place as a result of shoppers seeing items listed in their friends’ news feeds.
JCPenney also expects that their new Facebook shopping page will provide them with more information about its customers, which could determine future marketing and product choices. This analytical information includes the ages of their customers, what sorts of products they share with their friends, and how often they visit the store to browse its offerings.
Many more major retailers are sure to follow JCPenney’s social media revolution in 2011. Would you purchase clothes or other products off of Facebook?
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