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Is Google Playing Favorites? How Social Media May Be More Important Than Ever

Google has made a new move in the search game by securing a patent to allow the search engine to filter social search results. What does this mean for search and SEO? Keep reading and find out.

Social MediaWe all know that Google has an algorithm used to rank sites in search results. There are many different factors to that algorithm, and that now includes social media. Google was granted a patent on July 23, 2013 that allows the search results to be filtered based on the user’s social graph.

If a user likes John’s Pizza Place on Facebook, and then searches for pizza on Google, Google may soon start filtering that user’s results based on the fact that he likes John’s Pizza Place on Facebook. This could easily mean that John’s shows up higher in the search results than it would for a user who hasn’t liked the Facebook page. This means more traffic to John’s Pizza Place, and a higher chance of conversion.

It’s no secret that Google favors sites with higher social activity than those without. This graph has been making the rounds, and shows Google +1 and Facebook shares at the top of the list of quality ranking factors. Pinterest and Twitter activity also make an appearance on the graph.

So, death to SEO! Long live social media! Right? Wrong. SEO isn’t going down the drain anytime soon; Google’s new patent just means that your SEO efforts need to be supplemented with a stable and constant social media presence.  A strong Facebook following, consistent mentions on Twitter, and of course, a solid presence in Google + will help your SEO efforts even more, and help boost your rankings to the first page of Google’s search results.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.