Why Businesses Can’t Ignore Social Media Anymore
If you don’t believe in the importance of social media marketing or that it can help your business but you are a believer in search engine optimization, then it is time to open your mind to the importance of social media marketing as it relates to search engine rankings. SEO Inc. has been providing social media marketing services for clients for several years and one thing that is clear is that our clients that are involved and committed the most to social media also have the best search engine rankings. If you don’t believe us, maybe you need to hear what the top experts in the search industry have to say about the importance of social media marketing in SEO and how “social signals” impact your website’s ability to get rankings.
See what Matt Cutts of Google says about Social Media Marketing:
Everyone in the SEO industry knows Matt Cutts, but if you don’t here is a little mini bio: Matt works in the search quality group at Google and is basically the spokesman for them on important topics like Google’s efforts to combat link spam and enforcement of Google’s webmaster guidelines. In this video Matt is basically saying to get involved in social media if you want to stimulate organic link popularity to your website.
What Social Signals Do Google & Bing Really Count?
Summary: This article has quotes directly from engineers at Google and Bing that state “social signals” such as Retweets and Facebook shares are factored into their ranking algorithms. It is our opinion that these are taking on more and more prominence and building a robust social presence not only helps but is absolutely necessary to achieve success in search.
Facebook + Twitter’s Influence on Google’s Search Rankings
Summary: This article from SEOMoz shows that through testing, they have been able to determine that social metrics are well correlated with higher rankings. It also has data which indicates that the previously held belief that Twitter’s weight in the algorithms may not be as strong as originally believed and Facebook’s value is stronger than most experts thought.
SEO and social media marketing go hand in hand in today. Neither effort will be as successful without the other. Of course some companies have success doing one but not the other but the evidence is clear that even those having success are not reaching their potential unless they are doing both SEO and social media marketing.