Over the last year or so Google Webmaster Tools has made a few notable updates. We can now see metrics on rankings, impressions and website keyword themes. Furthermore, Webmaster Tools now tells us how many links we have pointed at certain internal pages, helps us locate missing meta data and gives us more in-depth analysis of external links. The evolution of Google Webmaster Tools has multiplied its value from an SEO perspective. With this in mind, it is high-time we review a few of the key components.
In this video Maile Ohye, Developer Programs Tech Lead at Google, teaches us how to use Google Webmaster Tools to improve SEO. The video does a good job of going over some basic things you can do to increase your websites credibility in the eyes of Google.