Advanced Twitter search is rapidly expanding its list of features, and companies large and small are taking notice. If you haven’t used Twitter’s advanced search functionality, located at https://search.twitter.com/, it’s time you give it a shot. Much like PPC, you can now add negative keywords, exact match keywords and broad match keywords. Twitter advanced search has now even taken it a step further by offering users the ability to query search results by location. Furthermore, you can use Twitter advanced search to find Tweets by date or attitude, pretty sweet right?!
Here is a screen shot of the Twitter advanced search interface. As you can see, Twitter advanced search allows you to filter by words, people, places, dates, attitudes or other. This fuctionality offers an excellent opportunity to gauge the perception of your brand and products.